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Can you explain what you do in one sentence? episode artwork

Jun 4, 2018 39 min

Can you explain what you do in one sentence?

from Marketing Your Attraction Hosted by Seasonal Entertainment Source Magazine

Your listener challenge: Explain what you do in one sentence using a Character, a Problem, a Plan, & vision of Success. Using pointers from “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller (available here: https://amzn.to/2kOGSFY) we discuss the importance of explaining the whole story to your customers. Send us your one-liners for a chance to be featured on the show! Email: [email protected] Subscribe to show notes: www.marketingyourattraction.com NEWS 1. AT&T Shape Conference at Warner Bros. (Entertainment/Technology/VR/AR) -Red Hydrogen Holographic Phone -Brent Bushnel from Two-Bit Circus Presentation (Launching 50,000 square foot Micro-Amusement Park in LA later this year) Brad’s takeaways from Two-Bit’s Presentation: Scalability and immersion are opposing forces. Future Successful Experiences will be immersive, out-of-home, social, intuitive and as a bonus meaningful. Videos will eventually be posted at: https://shape.att.com 2. Mary Meeker’s Annual Internet Trends Report General Partner at Kleiner Perkins https://www.recode.net/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018 Advertising Slides: 96 - 99 Household Spending Slide 132: Spending on Entertainment is slightly decreasing Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFF Free Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com

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This episode is 39 minutes long.

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This episode was published on June 4, 2018.

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