Can you really do B2B marketing if you don’t understand sales? Great Answers with Danny Beck

Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Danny Beck, uncovering why failures can be more valuable than success, why ‘watermelon metrics’ need to die and all about that one time he walked onstage in front of 2000 people, just as the power went off. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Danny Beck: Who have you learned the most from in your career? What marketing tactics are you not doing anymore? How do you deal with almost constant change? What’s your secret weapon, as a marketer? Danny Beck is a passionate marketing leader with 25 years experience across the APAC / ANZ technology landscape. He is both a strategist and tactician able to deliver omni-channel marketing programs to optimise pipeline progression against the funnel, a strong partnering mindset, and a passion for technology infrastructure. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening! If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com