Plugged In, Switched On.

Join your host and Executive Creative Director, Barrie Seppings, as he fires our ‘20 Questions’ at Danny Beck, uncovering why failures can be more valuable than success, why ‘watermelon metrics’ need to die and all about that one time he walked onstage in front of 2000 people, just as the power went off.  Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged in, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Danny Beck:   Who have you learned the most from in your career? What marketing tactics are you not doing anymore? How do you deal with almost constant change? What’s your secret weapon, as a marketer?  Danny Beck is a passionate marketing leader with 25 years experience across the APAC / ANZ technology landscape. He is both a strategist and tactician able to deliver omni-channel marketing programs to optimise pipeline progression against the funnel, a strong partnering mindset, and a passion for technology infrastructure.  Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host, Barrie Seppings, Executive Creative Director, as he sits down with Dr Alaina Beaver, Global Head of Accessibility Customer Engagement, and Aileen Hackett, Director of Accessibility Product Management at ServiceNow.  Together, they reveal how ServiceNow is embedding accessibility from the very start of the design process, why the looming “retirement cliff” is turning inclusive technology into a survival strategy for governments, and how a snowboarding accident proved that any of us can become reliant on accessibility features overnight. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The ‘Deep Dive’ format at Plugged In Switched On gives us a closer look into a specialist topic within tech marketing, with highly-experienced guests who have pioneered the space. Dr. Alaina Beaver is ServiceNow's Global Head of Accessibility Customer Engagement, bringing over a decade of experience in digital accessibility and inclusive design. She chairs the Accessibility Product Advisory Council, a collaborative initiative that brings together customers to innovate on ServiceNow's products and influence the development roadmap. LinkedInAileen Hackett is Director of Product Management for Accessibility at ServiceNow, where she leads the development and implementation of accessibility features across the ServiceNow platform. With extensive experience in product management, design systems, and accessibility strategy, Aileen is dedicated to creating inclusive software that meets the diverse needs of enterprise users. LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Philip Meyer, Founder & CEO 345 Catalyst, may have “left the house” but he’s definitely still part of the Microsoft family, taking his three and half decades of expertise into the world of training and consulting. Join your host and Executive Creative Director Barrie Seppings as he quizzes Philip with ‘20 Questions’, uncovering how a stressful blood pressure exam led him into IT, why you should keep your kids ‘poor and busy’ and why you shouldn’t trust commercial AI with your business data.  Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.  The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Philip Meyer, CEO of 345 Catalyst :  What did Philip at school think he was going to go and do?  If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job?  Was there a moment in your career where it became clear that you just learned a very valuable lesson?  What's the underrated idea or tactic that you think is ripe for a comeback?  What's the most unexpected situation you found yourself in thanks to work?  Philip Meyer has over 47 years of experience in the computer software industry and 34 at Microsoft. He’s now a Partner Technology Strategist, where he helps service providers architect secure, scalable, and hybrid solutions based on Microsoft technologies. Philip has a Bachelor of Applied Science in Computer Science and Marketing from University of Technology, Sydney, and a Modern Marketer certification in Business and Marketing Strategy.  LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director Barrie Seppings as he ventures into the ‘imperfect world’ of Partner Marketing with two expert guides: Claudia Byrnes and Tina Semple of Splendid Group. We’re diving deep into the opportunities, challenges and sometimes tensions that arise when partner marketing programs hit the turbulence called ‘reality’. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. This ‘deep dive’ episode of Plugged In, Switched On takes us into the world of partner marketing. Some say It's a dark art. Some say it's an intricate web. We say all of those things. (And we should know). Splendid Group has been working on partner, disti and vendor management for over 10 years and this episode with a couple of leaders from our business will shine a light on the current state of partner marketing: what’s working, where the opportunities are and why diplomacy is the single greatest skill you can have. So, if it's an area that you work in or an area you think you'd like to move your career into, stick around. This episode is going to be great for you.  Claudia Byrnes is the Group Account Director at Splendid Group, a Global B2B Technology Marketing Agency. As part of her role, Claudia helps both tech vendors and their partner teams to build their company’s brand, grow demand for their products and drive market outperformance. LinkedIN Tina Semple leads the partner and media team at Splendid Group, a Global B2B Technology Marketing Agency, helping both tech vendors and their partner teams to build their company’s brand, grow demand for their products and drive market outperformance. LinkedIN Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIN. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director Barrie Seppings as he asks Patrick our patented ‘20 Questions’ and uncovered the power of curiosity, what it takes to mentor 1000 people and how he learnt to speak his mind, even when no-one is asking. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Patrick: How do you cope with the rapid pace of change in the tech business? What’s the one moment ion your career you wish you could re-do? How do you maintain a healthy lifestyle in such a demanding role? What’s the one thing that’s gone on for too long in this industry? Patrick Pathinathan is a highly accomplished Sales Director and Non-Executive Board Director with a proven track record of driving revenue growth, building high-performance teams, and delivering transformative outcomes for clients. His expertise lies in the financial services sector, Mutual Banking, Mining and not-for-profit sector. He is currently a Global Client Director at ServiceNow. LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director Barrie Seppings as he asks Dorota our patented ‘20 Questions’, uncovering how working for a toxic boss made her a better leader today, why a walk in nature is part of her daily ritual and what you do when you arrive in a new country with only 500 pounds and you don’t even speak the language. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers.Dorota Martinez is the Head of Marketing for Tech Data ANZ. Connect with Dorota on LinkedIn.Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director Barrie Seppings as he quizzes Molly with our patented ‘20 Questions’, uncovering how working for bad managers can be a good thing, why ‘romantasy’ can be like therapy and the one ‘female trait’ that can be a career killer.   Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Molly MacDiarmid: What’s the one moment in your career you wish you could undo? How do you create your work / life balance? What’s the best way to cope with constant change? How did the pandemic lockdowns change your approach to work? Molly MacDiarmid is the Crayon APAC head of marketing, a dedicated and motivated professional specialising in B2B & Channel marketing in the IT industry. Connect with Molly on LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director Barrie Seppings as he asks Stephanie our famous ‘20 Questions’ on the podcast. We get to discover what makes her brain explode, why she took up power lifting and all about that time she decided it was time for her to ‘just go’.  Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers.. Here are some of our favourite questions from our interview with Stephanie: How can marketing gain a strategic seat at the leadership table? What’s the biggest misconception about marketing in the IT industry? How do you balance the thrill of trying something new with the fear of failure? What’s your perspective on the hype surrounding AI in marketing? What’s your superpower in your role, and how do you leverage it? Also on this episode, Stephanie dives into two classic books by Peter Drucker: Managing Oneself and The Practice of Management. She breaks down how Managing Oneself helps you discover your strengths, understand what drives you, and focus on what you do best. It’s all about finding clarity and purpose. Then, she unpacks The Practice of Management, where Drucker famously said, “The purpose of a business is to create and keep the customer.” Stephanie shows how these insights aren’t just for business leaders—they’re for anyone who wants to grow and make a real impact. Whether you're thinking about your next career move or your business strategy, this episode is packed with wisdom to help you level up. Tune in and get inspired! Stephanie Challinor is the General Manager of Customer Experience and Alliances for AC3 has been working in the technology sector for the entirety of her career. Her guiding principle in business is to "come up with ideas and grow businesses". She is currently the executive sponsor and founder of Rise Up, a group for women at AC3 to connect, share, learn and better themselves. Connect with Stephanie on LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director Barrie Seppings as he asks Rushenka our ‘20 Questions’ and discovers why managers need to ‘walk the talk’, how to use your superpower at work and why you should care what your agency thinks.  Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Rushenka: What’s the most valuable lesson you’ve learned from a leader? What’s the one thing you’d change in B2B marketing? How do you keep up with the relentless pace of change? What’s your superpower? Rushenka Perera is the VP of Marketing for SAP, ANZ, with over 25 years of marketing experience. Rushenka has the rare ability to think strategically ability, build collaborative teams, and get the collective to translate into execution. Connect with Rushenka on LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director, Barrie Seppings as he takes Kimberly through our patented ‘20 Questions’ interview, where they questioned performance media, called out “the colouring in department’ and revealed the discipline needed to coach kids’ netball.  Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Kimberley: - What did you want to be when you grew up? - Who has the worst job in Tech marketing? Why do you get out of bed in the morning? - Who did you learn the most from in your career? - What’s your professional ‘secret weapon’? As the Head of Strategic Partnerships and Alliances for Kyndryl Australia and New Zealand, Kimberly Marlay’s role is to establish Kyndryl as the premier strategic partner for businesses across the region.    Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn.   Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

What happens when you want to work for the world’s biggest brands but don’t (or can’t) want to go into an office every day? If you’re Tim Sands, you build your own agency (minus the office) and invite your favourite colleagues to join you. Welcome to a ‘Behind The Curtain’ special edition of “Plugged In, Switched On’ podcast from Splendid Group where we talk with founder Tim Sands and Business Director for APJ Tina Semple about the pros and cons of a 100% remote agency model. A ‘Behind The Curtain’ special edition of ‘Plugged In Switched On’ lets us take a closer look at how leaders and innovators are creating businesses, inspiring teams, changing models and re-thinking the way agencies work. We get technical, we get personal, we get philosophical. Here’s a little of what we covered when we went behind the curtain of a 100% remote agency: What happens when you build a team on trust? Why do remote teams struggle when meeting IRL? Is the low-cost offshore talent model still relevant? How do clients feel when they can’t ’visit’ their agency? Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Tim Sands is the Founder and MD of Splendid Group. Connect with Tim on LinkedIn. Tina Semple is the Business Director for APJ, Splendid Group. Connect with Tina on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director, Barrie Seppings on a very special ‘deep dive’ episode where we ask one of the world’s most effective B2B technology salespeople: What does sales really want and need from marketing?  Detlef Wagner is the Client Director on the VW account for ServiceNow. He came into the Splendid Studio to talk specifically about the relationship between sales and marketing. And you’re going to love what he had to say.  Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.  Our special ‘deep dive’ episodes at Plugged In Switched On let us focus on a specific aspect of B2B technology marketing, a new trend or a particular skill. This month, we took advantage of exclusive access to a real heavy-hitter from the sales side of the equation and asked as many direct questions as we could think of, including:  What do Sales people want and need from Marketing?  How do they use programs like ABM?  How deep do Marketers need to get, with both the accounts and the technology?  Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director Barrie Seppings as Jorge answers our exclusive list of ‘20 Questions’ and explains why he’s an eternal optimist – even after that time a supposed partner turned out to be an actual competitor.    Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group.  The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers... Here are some of our favourites from our interview with Jorge: What did Jorge at school think he was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson?   Jorge Villalpando, Head of marketing for HPE, South Pacific describes himself as a hybrid: “Not a trendy car, not an electronic device. Simply an energetic and proactive sales and marketing professional who weaves the common thread between sales, marketing, and technology.” Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more than $10,000 and the moment she discovered she wasn’t irreplaceable.   Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. The interview format at Plugged In, Switched On is simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Paula: What did Paula at school think she was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson? What's the underrated idea or tactic that you think is ripe for a comeback?  Paula Parkes is the Vice President of Marketing, Asia Pacific for ServiceNow and has a reputation for building businesses, leading transformation change for organisations and consistently exceeding challenging growth objectives in regional and global roles. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Robbie Upcroft, Cloud Business Manager at Tech Data ANZ, may have “fallen into IT”, but his passion for using tech to help people reach their full potential runs deep. He’s inspired by how assistive technology has transformed the life of his son Toby, who has Cerebral Palsy. Join your host and Executive Creative Director Barrie Seppings as he quizzes Robbie with ‘20 Questions’, uncovering how being fired made him a better manager today, why we should treat business as a contact sport and all about that one time he found cows in the office.   The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Cloud Business Manager Robbie Upcroft: What did Robbie at school think he was going to go and do? If you had your time again, but you couldn't do anything in technology or marketing, what would be your dream job? Was there a moment in your career where it became clear that you just learned a very valuable lesson? What's the underrated idea or tactic that you think is ripe for a comeback? What's the most unexpected situation you found yourself in thanks to work?  Robbie Upcroft is in the Tech Data ANZ leadership team and is responsible for accelerating success in Australia by delivering value across the Microsoft and AWS ecosystems. He previously worked at Microsoft, both in Australia and the UK, and in various channel leadership roles covering both Australia and APAC. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Did you have a life’s mission when you were a kid? Michael Vermeersch, Accessibility Lead for Microsoft in EMEA, sure did. And over the course of our ’20 Questions’ episode of the “Plugged In, Switched On’ podcast from Splendid Group, we discovered that he’s very much still on that same life mission. Join your host and Executive Creative Director Barrie Seppings, as he gets 20 often life-changing answers during this month’s interview with Michael, covering everything from astronaut routines and realising your potential to finding the cure for cancer and getting stuck in an elevator door in front of a celebrity. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Marketing manager Michael Vermeersch:  What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most unusual situation you’ve found yourself in, thanks to work? Who has the worst job in B2B tech marketing? Michael Vermeersch is the Accessibility Lead for Microsoft in EMEA and is an in-demand speaker, advocate and consultant on the subject of accessibility, technology and the human potential.  Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

When you get to a senior level in marketing, you pride yourself on being able to make quick decisions. But what if that approach was preventing you from making the right decisions? Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro, asked herself that very question a couple of years ago and it completely changed how she operates at work. Join your host and Executive Creative Director Barrie Seppings, as he gets 20 great answers during this month’s interview with Lis, unpacking the future of distis, why sports mascots are underpaid and the career benefits of an addiction to Pilates. Welcome back to this month’s “Plugged In, Switched On’ podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with Marketing manager Lis Walters: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most unusual situation you’ve found yourself in, thanks to work? Who has the worst job in B2B tech marketing?  Lis Walters is the Marketing Manager for Commercial and Data Center Solutions, Ingram Micro and has dozens of years’ experience with some of Australia’s biggest brands, including Telstra, Metcash and Toys r Us. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

Just because your workplace is demanding you be authentic at work, doesn’t mean you have to reduce yourself to just one persona. It’s a refreshing take on what it means to be a leader (and be human) in one of the world’s most demanding B2B Tech marketing jobs.   Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Elise Miller and learns why enthusiasm is your greatest asset, how box breathing became part of meeting prep and why she would probably make a great detective in a TV crime show. Welcome back to this month’s “Plugged In, Switched On" podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with ABM Director Elise Miller: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash?Elise Miller has many years of experience in marketing and ABM specifically, working with global B2B brands such as Fujitsu, O2, Salesforce, Canon and The Marketing Practice. Elise is passionate about understanding the needs, challenges, and opportunities of customers, and is proudly ITSMA certified. Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

That’s exactly how a self-described “shy kid from a country town” ended up as an in demand keynote speaker and technology evangelist for some of the world’s biggest technology brands. Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Mark Fenson and discovers how to stay sane in a high-pressure job, why regrets aren’t worth your time and all about that business tripped that changed everything.  Yes, we’re back with this month’s “Plugged In, Switched On’ podcast from Splendid Group. The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with evangelist Mark Fenson: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash?Mark Fenson has over 20 years experience in business technology sales and education for the likes of Cisco and Lenovo. He now travels the world explaining the near future on behalf of Intel and HP as their AI Compute Evangelist. Barrie Seppings is the Executive Creative Director of Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

In this episode of Plugged In, Switched On, our host, Barrie Seppings asks why Account Based Marketing is the tactic du jour amongst B2B Tech Marketers right now. Joining Barrie in the ‘conversation that matters’ are Jess Littlewood, Strategy Director at Splendid and Felicity Theobald, Client Services Director at Splendid, two agency leaders who spend most of their time deep in the very fashionable trenches of ABM with some of the world’s biggest B2B Tech brands. In this discussion, they explain why patience is an ABMer’s most valuable skill and why many B2B Tech brands are once again committing big budgets (and their best people) to this approach. This ‘deep dive’ special edition of the Plugged In Switched On podcast puts the focus on one particular skillset or format in the B2B Marketer’s armoury to find out: Where the approach originally came from Why it’s back in vogue right now The skills and attitudes a marketer needs to develop in order to succeed How technology is changing and accelerating the field What role creativity can (or should) play Why brands are committing significant funds to this approach How is it likely to evolve in the coming year Jess Littlewood is the Strategy Director at Splendid, having honed her skills at developing insights for clients while leading teams at specialist agencies in Sydney and London. Connect with Jess on LinkedIn Felicity Theobald, Client Services Director at Splendid, has years of experience cultivating both relationships and talent at agencies in London and Sydney. Connect with Flic on LinkedIn Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

In this episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Sonya Aboudargham from Dicker Data. Sonya is one of Australia’s most experienced marketers: working for the likes of Microsoft and IBM, then pioneering the ‘fractional CMO’ role as a consultant for many years before joining Dicker Data. in this interview, she explains why the most dangerous idea in tech marketing is quarter-to-quarter planning. The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 wildly different answers. Here are some of our favourites from our interview with Sonya Aboudargham: What's the one career move you wish you could go back and undo? Who have you learned the most from in your career? What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the most overhyped buzzword in tech marketing right now? How different are you in ‘work mode’ compared to when you’re off the leash? Sonya Aboudargham has almost 25 years experience in the B2B tech marketing industry, and in her current role as Senior Marketing Manager for the Microsoft Business at Dicker Data, she’s helping this Australian tech powerhouse make the most of its relationship with one of the global giants of the industry.   Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On.  Connect with Barrie on LinkedIn.Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com  

In this first episode of Plugged In, Switched On, we invite you into the conversations that matter in B2B tech marketing when our host, Barrie Seppings fires 20 Questions at Kat Yon of Harness Consultancy. Kat is one of Australia’s most experienced marketers when it comes to B2B Partner ecosystems and in this interview, she explains how partners and vendors should be treating each other if they want results.  The interview format at Plugged In, Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 wildly different answers. Here are some of our favourites from our interview with Kat Yon: What's the one career move you wish you could go back and undo?What’s the one thing in this industry that has gone on for too long and needs fixing? What’s the one question you’d ask an agency if you knew you’d get the truth?   What’s a long-held belief about marketing that you no longer hold? How different are you in ‘work mode’ compared to when you’re off the leash? Kat Yon has over 20 years experience in the B2B tech marketing industry, including stints with HP and Acer. In her current role as CEO of the Harness Consultancy, she is known throughout the industry as ‘The MDF whisperer’. If you want to see how she helps specialist partners unlock more than just funding assistance for better go-to-market results, be sure to check her out at Harness Consultancy.Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In, Switched On. Connect with Barrie on LinkedIn. Thanks for listening!If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com