Can You Rebrand in One Day? | Growing A Fruitful Brand | Episode 45

What this episode covers

Our branding and website development process typically spans 3-6 months, involving extensive client collaboration and feedback, often conducted virtually. We experimented with a more intensive approach, without the Zoom calls, Loom videos, and emails, we wanted to see if we could brand in a day. Peter Cappon from Mend Counseling in Grand Rapids, Michigan, volunteered for an intensive, immersive branding experiment, accelerating the creation of a brand's messaging framework, visual elements, and website wireframe, aiming to eliminate delays and obstacles. In this week’s episode of the podcast, Ben sits down with Cappon to talk about his experience “rebranding in a day” and things to consider when rebranding your business.

Distinct summary based on available episode metadata or transcript content.