Can You Say Your "Why?"

I was working with a client, I'll change things up a bit. Let's say they were interested in help people "Do More," or "Be More Productive." Who could use that content? College Students Parents There are many more, but let's limit the list to the two above.  You Need to KNOW your WHY? There are many reasons to start a podcast. These include: Being seen as an expert Getting to talk to people you normally wouldn't Growing influence Selling more products Getting your message out and more.. In this instance, the person wanted to make some money with their podcast by promoting some digital products. That's fine. Now let's look at our potential audience When it comes to college students vs Parents which one has more money?  Parents - hands down.  So who do you gear your content toward? Parents. Why? Because your "WHY" is to sell digital products and you have a better shot with parents.  If you don't achieve your why, you will get frustrated and quit.  Let's Brainstorm Together Sometimes you are too close to the forest to see the trees. If you need someone to brainstorm and make sure your goals line up with your content, I can help with that. Let's schedule a coaching call today.  Mentioned In This Episode Profit From Your Podcast: Turn Your Listeners Into LivelihoodMentioned in this episode:Ready To Grow Your Podcast?Starting August 19th (So sign up now) a cohort class at the School of Podcasting will lead members through the process and steps of growing your audience. You will receive feedback, and action steps to take to make your show in downloads, reach, and influence. Use the coupon code listener to save when you sign upSchool of PodcastingPodcasting in Six Weeks - Free CourseWe are bringing back Podcasting in Six Weeks and this time we are running an experiment and that is IT's FREE. Meeting weekly and go step by step and launch your podcast (it's designed for someone who does have a podcast, but wants one). Go to www.schoolofpodcasting.com/sixweeksPodcasting in Six WeeksThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy