Can You Tell if Your Eco-Friendly Product is Just a Green Lie?

There are so many challenges facing consumers and business buyers who are trying to navigate the minefield of sustainability claims.  Marketing messages are not reliable barometers, nor are the ususal Corporate ESG reports.  Where to source reliable information?With the founder of  ecowiser, we uncover the ways he is trying to empower consumers to make informed choices while supporting brands that are genuinely committed to sustainable practices. Our conversation underscores the need for ongoing dialogue and collaboration in the pursuit of a more sustainable future. Because  ultimately, by understanding the complexities of sustainability and utilizing resources like ecowiser, we can all make more informed choices and contribute to a more sustainable world.  Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.