Can your family afford to live without FAYE?

An episode of the The UnNoticed Entrepreneur podcast, hosted by Jim James, titled "Can your family afford to live without FAYE?" was published on April 1, 2025 and runs 35 minutes.

April 1, 2025 ·35m · The UnNoticed Entrepreneur

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Summary

Get Noticed! Send a text. Emily King is connecting overwhelmed professionals with high-calibre family "fixers." She and her business partner met at a software company, and set up FAYE (Family Assistant YayEe). At first, she found the families and the fixers, whom they call advisors. With some revenue, she then went out to raise venture fund capital. Jim and Emily talk about the dual market challenges (ie finding buyers and sellers at the same time), funding, their mistak...

Episode Description

Get Noticed! Send a text.

Emily King is connecting overwhelmed professionals with high-calibre family "fixers."

She and her business partner met at a software company, and set up FAYE (Family Assistant YayEe).

At first, she found the families and the fixers, whom they call advisors.

With some revenue, she then went out to raise venture fund capital.

Jim and Emily talk about the dual market challenges (ie finding buyers and sellers at the same time), funding, their mistakes and her favourite book:

Time Stamps:
• 00:01-02:23: Introducing Faye's concept
• 10:16-12:12: Pricing and value proposition
• 18:36-21:29: Fundraising strategies
• 25:39-29:31: Unexpected learnings and market insights

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