Candy Staples & Richard Louden: KPMG: The tax playbook for insurance and insurtech (398) episode artwork

EPISODE · Mar 15, 2026 · 32 MIN

Candy Staples & Richard Louden: KPMG: The tax playbook for insurance and insurtech (398)

from InsTech - insurance & innovation with Matthew Grant & Robin Merttens · host InsTech

In this episode, Matthew Grant is joined by Richard Louden, Partner (Indirect Tax Financial Services) at KPMG, and Candy Staples, Director (Innovation Reliefs and Incentives), to explore a topic that many insurance and InsurTech businesses underestimate until it becomes expensive: tax.  While tax is often viewed as a back-office concern for finance teams, it can have a significant strategic impact on how insurance businesses operate, scale and ultimately exit. From the complexities of VAT and Insurance Premium Tax (IPT) to the opportunities created by R&D tax incentives and the Patent Box regime, the conversation highlights both the risks of getting tax wrong and the upside of approaching it proactively.  Richard brings more than two decades of experience advising insurers and intermediaries on indirect tax. He explains why VAT behaves differently in insurance compared with most industries, and why misunderstandings around exemptions, commissions and international services regularly create costly problems for growing businesses.  Candy focuses on the more positive side of the equation: how innovation incentives can help companies recover the cost of developing new technology. For InsurTech firms investing heavily in product development, these incentives can represent a meaningful source of funding and cash flow if captured correctly.  At the heart of the discussion is a simple message: tax is not just about compliance. Managed properly, it can influence profitability, operational efficiency and investment decisions across the insurance value chain.  In this conversation, Richard and Candy share:  Why VAT behaves differently in insurance and why exempt supplies can quietly increase operating costs  The common misconception that commission structures automatically determine VAT treatment  How the reverse charge mechanism on overseas services often creates unexpected liabilities  Why start-ups have a strategic advantage when designing tax processes from day one  How R&D tax credits can return meaningful cash to companies investing in innovation  Why capturing technical challenges and development work early is critical for successful claims  How the Patent Box regime can reduce corporation tax on profits linked to patented technology  Why tax incentives should be considered alongside broader decisions about where companies locate teams, IP and development hubs  KPMG are also hosting post-ITI drinks in London with Insurtech UK to navigate the headwinds of today's economic and regulatory challenges facing insurers and insurtechs alike over cocktails, food and conversation. Click here to register your interest: https://insurtechuk.org/events/0319-one-last-stop-from-headwinds-to-happy-hour/    Additionally KPMG Actuarial have released a white paper on Smarter Pricing, Smarter Insurance. How integrated data, AI and governance transform underwriting and growth. Download to read here: https://m.marketing.kpmg.uk/webApp/Smarter_pricing_Smarter_insurance_whitepaper    If you like what you’re hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn.  Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.  

In this episode, Matthew Grant is joined by Richard Louden, Partner (Indirect Tax Financial Services) at KPMG, and Candy Staples, Director (Innovation Reliefs and Incentives), to explore a topic that many insurance and InsurTech businesses underestimate until it becomes expensive: tax.  While tax is often viewed as a back-office concern for finance teams, it can have a significant strategic impact on how insurance businesses operate, scale and ultimately exit. From the complexities of VAT and Insurance Premium Tax (IPT) to the opportunities created by R&D tax incentives and the Patent Box regime, the conversation highlights both the risks of getting tax wrong and the upside of approaching it proactively.  Richard brings more than two decades of experience advising insurers and intermediaries on indirect tax. He explains why VAT behaves differently in insurance compared with most industries, and why misunderstandings around exemptions, commissions and international services regularly create costly problems for growing businesses.  Candy focuses on the more positive side of the equation: how innovation incentives can help companies recover the cost of developing new technology. For InsurTech firms investing heavily in product development, these incentives can represent a meaningful source of funding and cash flow if captured correctly.  At the heart of the discussion is a simple message: tax is not just about compliance. Managed properly, it can influence profitability, operational efficiency and investment decisions across the insurance value chain.  In this conversation, Richard and Candy share:  Why VAT behaves differently in insurance and why exempt supplies can quietly increase operating costs  The common misconception that commission structures automatically determine VAT treatment  How the reverse charge mechanism on overseas services often creates unexpected liabilities  Why start-ups have a strategic advantage when designing tax processes from day one  How R&D tax credits can return meaningful cash to companies investing in innovation  Why capturing technical challenges and development work early is critical for successful claims  How the Patent Box regime can reduce corporation tax on profits linked to patented technology  Why tax incentives should be considered alongside broader decisions about where companies locate teams, IP and development hubs  KPMG are also hosting post-ITI drinks in London with Insurtech UK to navigate the headwinds of today's economic and regulatory challenges facing insurers and insurtechs alike over cocktails, food and conversation. Click here to register your interest: https://insurtechuk.org/events/0319-one-last-stop-from-headwinds-to-happy-hour/    Additionally KPMG Actuarial have released a white paper on Smarter Pricing, Smarter Insurance. How integrated data, AI and governance transform underwriting and growth. Download to read here: https://m.marketing.kpmg.uk/webApp/Smarter_pricing_Smarter_insurance_whitepaper    If you like what you’re hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn.  Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.

NOW PLAYING

Candy Staples & Richard Louden: KPMG: The tax playbook for insurance and insurtech (398)

0:00 32:06

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting!

Frequently Asked Questions

How long is this episode of InsTech - insurance & innovation with Matthew Grant & Robin Merttens?

This episode is 32 minutes long.

When was this InsTech - insurance & innovation with Matthew Grant & Robin Merttens episode published?

This episode was published on March 15, 2026.

What is this episode about?

In this episode, Matthew Grant is joined by Richard Louden, Partner (Indirect Tax Financial Services) at KPMG, and Candy Staples, Director (Innovation Reliefs and Incentives), to explore a topic that many insurance and InsurTech businesses...

Can I download this InsTech - insurance & innovation with Matthew Grant & Robin Merttens episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!