Canned Cocktails and Uncanned Truths: Sean Cote on Building Sundial Cocktails

In this episode of Minutes with Mike, Mike and guest Co-Host Dylan Simonson from the PIMS team were joined by Sean Cote of Sundial Cocktails for an honest conversation about what it really takes to build a beverage brand from scratch. In this awesome discussion we dive into flavor decisions, branding battles, startup logistics, and the rollercoaster of being all-in on a growing read-to-drink (RTD) brand. From warehouse realities to influencer strategies and personal sacrifices, Sean keeps it real—this one’s packed with insight, humor, and a healthy dose of hustle.