Cannes Lions pre-brief: indies and creators surge plus key topics, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin break down the key topics, trends and questions to watch at this year's Cannes Lions International Festival of Creativity. From how industry mergers including Omnicom-IPG will shift agency priorities to the rise of independent agencies, they describe what factors are impacting the awards, events and conversations on the ground this year. Plus, they discuss why the presence of social media creators is on the rise, how sports marketing is showing up and the top questions they're seeking answers to at Cannes. Dig deeper on the topics mentioned in this week's episode: ~Everything to know about Cannes Lions 2026 ~Cannes Lions 2026 schedule ~The Cannes Lions creator playbook ~Enter Ad Age's 40 Under 40 by July 23 ~Listen to Ad Age's Marketer's Brief podcast

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This episode was published on June 19, 2026.

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