EPISODE · Apr 23, 2026 · 41 MIN
Canon and Kessler Creative Discuss Strategy, Predictive Service, and Growth
from Impressions Xchange · host Ashley Roberts
Ashley Roberts welcomes Pete Kowalczuk, of Canon U.S.A., to discuss Canon’s restructuring into a unified Americas production print team. They are joined by and Dina Kessler of Kessler Creative to discuss how demand has shifted toward personalization, variable data, shorter runs, faster turnaround, and omnichannel marketing, driving investments in digital print, compatible finishing, and inserters.
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Canon and Kessler Creative Discuss Strategy, Predictive Service, and Growth
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