Can't Afford It? How Collective Buying Changes Everything

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore the evolution of purchasing power and the rise of crowd-purchasing, a model turning individual "wants" into collective wins in 2026. Joining us is Joe Rubini, founder of Razzall Inc. and the Rally Group of Companies. Joe shares his journey from building a logistics empire to creating a tech-driven community commerce platform. Key Highlights Razzall Explained: How crowd-purchasing differs from traditional e-commerce. Building Trust: Educating users on a new digital commerce model. Logistics to Tech: Mindset shifts behind moving from freight to a platform. Scaling Partnerships: Leveraging collaborations to grow experiences. Future of Commerce: How community-driven platforms will shape e-commerce by 2030. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.