Carl-Gould-#70secondCEO-Your Marketing Plan: From Message to Momentum

Your Marketing Plan: From Message to Momentum Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brands will we align ourselves with strategically in order to build our market recognition? What is our budget for marketing? What media will we use to promote ourselves? How many prospective customers do we want to generate? How many prospective customers do we need to generate in order to meet our sales goals? What are our follow up policies and procedures? What specific activities will we list on our marketing calendar in order to make sure that the proper follow-up policies and procedures will be implemented.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.