Carl Gould #70secondCEO

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Your greatest strength on this planet is your ability to take limited information and make a decision on it. And that's what you're amazing at, okay? All right, now here's the challenge. You only wanna hear about step one and step 10. You don't wanna hear about the middle eight. But you are giving away your top asset, which is your creative problem-solving and decision-making, if you are blind to the processes in your own business. You follow me? Imagine you got to make eight decisions along the way. You could expedite your business plan, you could amplify your results, but you're giving away your top thing because you don't like the process. I'm with you, I don't care for it either. But here's the deal, here's the problem we have, is that you can't build the part of your business that you hate, you can't. The part of the business that you disdain, so you guys don't like to come on video, you're never gonna have a sales conversation, that's for them, I'm not doing that, all right? You guys don't wanna hear about the back of the house, just get me the result. You can't build the part of the business that you don't like.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  So Muddies, they can live without you. We're not that important. We think we are. I get it. Like, you wouldn't have anything without me. They would have a lot without you. It would be a little less awesome. Their lives would be a little less awesome if you weren't in it. But they don't need us. They can get by just fine. The island wouldn't be as fun. Don't get me wrong. It wouldn't be as fun, but they can get by without us. Okay. Clean, our lives would be terrible without these guys. We need these folks. They were not put on this earth simply to irritate us. That's not the mission. All right. We wouldn't have this event. We wouldn't have, if you look around and you look at all the things you have in your life, the average entrepreneur went through 150 rejections before they took that dumb idea and turned it into this palace. You see what I mean? Like when you heard it, you're like, Oh my God, that's a crazy idea. I don't know where we're going with this. But then it turns into this, right? So we need our muddies to be as effective as possible. Keep coming up with all these crazy ideas that are high risk. We're not sure about the reward. They never read your pro forma anyway, but it was nice of you to put it together. It was very nice. All that due diligence, but they didn't really read it. They went forward anyway because they had an intuition. That was really important, right? And they're really, really good at that. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  Clean fish, we like the water clean. I like to see what's coming. Muddy fish, please put your clothes back on, thank you. No need to run around in your underwear and slippers. We can see you fine, okay? We like to see things coming in advance because we like things that are predictable, consistent, reliable, all right? We like things to be high quality. We like to see a process map, all right? For everything, okay? You are the how people. Like, okay, heard all those ideas, really good. How are we gonna do it? Why are we gonna do it, all right? You're the masters of the how, and you've got a spreadsheet for everything. Like you have a CRM, but you have this spreadsheet that backs up the CRM to prove that the CRM is right. So when you know those salespeople aren't filling it out, you have your spreadsheet that you really rely on. That's the source of truth for you, okay? I can see the smiles. You're like, yeah, yeah, yeah, okay, right? And so clean fish, again, you're non-confrontational. You're a team player. You don't need to get the accolades. You don't need to be out front. Those muddy fish can have that. As a matter of fact, that's one of the things I like the muddy fish for the best, is they go out there and they're the ones out in front, so I don't have to be. Clean fish are the ones that never come on video when you're on a Zoom call and they have 19 excuses why. Their camera works, by the way.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  You are the faster-paced and more outgoing. You are goal-driven. You like to get the result. You like to win, right? You're very competitive, not very patient, right? You don't want to hear a lot about process. You like things muddy because you know, you don't need a lot of process. You can kind of do your thing. You can move around the fishbowl, say what you want to one, say what you want to the other. You can work all the angles. The more chaos, the better. And you're a wartime. You're a wartime employee. In other words, the more chaos there is, the better you get. Okay. There's our muddy fish.   Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  So you have two parts to your business and two parts to your team. You have your effective part and your efficient part. They need to work together. And the way that you get them to work together is effective, always comes first. Always, always, always, always. Sorry, clean fish, you're gonna have to clean up a little bit of a mess, but there is a reason why when you flew here, the pilot does not put it on autopilot on the runway. In the beginning, if you put too many systems in place, it will hinder the growth of your company. You have to be a little bit loose with it. You have to have a personality-driven team, not necessarily a process-driven team right away. And they need to be able to use their judgment, right? There are only two times when the pilot really has their hand on the wheel, and that's when they take off and when they land, right? Because those are the times when you have the plan as a guide, but it's not the Bible, right? Now we do need to really know our systems so we can be creatively problem-solving as much as possible.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Years ago, I did personality assessments on an oil rig. This oil company had us analyze their two shifts. And I said, " What's the issue? And they said, I said, we can't figure it out. We have two incredibly different types of activities, and we can't figure out why it's happening. They said, " Well, tell me about it. And they said, well, the day shift, the day shift is amazing. You can eat off the oil rig. It's spotless. We pass every time, as a matter of fact, every time we have an inspection, we tell them to come during the day. We pass every inspection. It's awesome. But we're not producing any oil. Like, we're not hitting our goals at all. I mean, it's just like we spend all day jam packing four hours worth of work in an eight-hour day. We can't figure it out why. And I said, all right, well, tell me about the night shift. It goes on the night shift, unbelievable. The only reason we're making any money is that we're hitting our goals is because of the night shift. But we've had three oil spills. They've lit the rig on fire twice. He goes, what's going on? So they had the clean fish working during the day, and they had the muddy fish who said, well, I can make some extra money by working the night shift, you know? And so all the muddy fish were working the evening shift and all the clean fish were working the day shift, right? So what we need is a blend of the two.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  We have our clean fish. Clean fish, we love our clean fish. We would have nothing in our lives without clean fish because muddy fish will give us all these sometimes good ideas, sometimes not so good ideas, sometimes terrible ideas, and they will leave them with the clean fish and say, " Make it happen. And you do, right? So clean fish would rather do the wrong thing right than do the right thing and be accused of being wrong. You want me to do that again? All right. I'll go slow this time. I just had to see where we were at. A clean fish would rather do the wrong thing right as opposed to doing the right thing and being accused of being wrong. What does that mean? That means they're going to take your crap-ass ideas and turn it into a process, a system, and launch it as best they can, or they're going to do the best they can with whatever they were given. They will turn your idea into a process. They will duplicate it and make sure that all the trains show up on time.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  We need muddy fish in our business. Interestingly enough, we don't need as many muddy fish as we do clean fish. Like for every muddy fish, you need a lot of clean fish, right? And I think you all know why, right? But muddy fish, what they're really good at is being the effective part of your business. They get stuff across the finish line. Might not be pretty. They might scorch a lot of earth, but they get things across the finish line, right? You want proof of concept, give it to a muddy fish. They will make sure you get proof of concept. You want to see if a product can launch. You want to launch a new resort, a new location. You send your muddy fish in because they are good wartime employees. They're good wartime practitioners. They are not peacetime practitioners. Okay? So we need our muddy fish. They are more effective.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now, these muddy fish are great because they can think on their feet. They're really good at getting the job done. They're very creative problem solvers, and they're always in the moment. We love them for that. They tend to be the front of the house. They tend to be your business development people. They tend to be your salespeople. They tend to be your managers. They tend to be your owners. All right. You are faster-paced and outgoing. You are goal-driven. You are impatient. You like getting things done, right? You don't want to hear about the process. That's boring. Honey, honey, honey, don't tell me about the pregnancy. Just show me the baby. Okay. You are often wrong, but you're never in doubt. Let me try that again. The muddy fish didn't think that was funny. Clean fish. You can laugh at this. Okay. They are often wrong, but they are never in doubt. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Two Fish Under One Roof: Managing Different Personalities  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.   So you have two businesses under one roof that had varying personalities, and oh, by the way, just for an additional fun, there is a natural and adversarial relationship between those two parts of your business, right? So you've been to those meetings, right? Accounting, put the finance department in the room with the salespeople and have them give the lecture about the CRM. Isn't that a fun one? Like, hey guys, you gotta fill out the CRM. You want us pushing paper and filling out fields, or you want us out there making deals? No, Dingleberry, I wanna get you paid, and it would be nice if you had them sign and date the contract. What, you're telling me I'm not getting paid? You're still not listening. I'm just trying to get us paid here. Like, what happened? What's going on, no, you see what I mean? You've been to that meeting before, and you've been to the process versus the goal-oriented people. So there you are, you're doing your town hall, you're talking about the vision of the company, and you're sharing what's gonna happen over the next six months, one year, three years. You're all pumped, and you're sharing that, and then someone's like, yeah, but how are we gonna do that? You're sharing the what, they're the how. And you're like, listen, what are you trying to be, a buzzkill? Like, no, but this is the same vision you've been telling us for the last three years. We've been trying to get you to implement some of it. We haven't started the last set of bad ideas you had. You want us to start on the next set of bad ideas?   Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. And so the fishbowl is your company. What do we have inside this fishbowl? So inside the fishbowl, you have, you have all the fish, obviously, you have the water, that's the culture, but you also have all of your systems, all of your processes. You have the zones of interaction. We call them the zones of excellence, but the zones of interaction with your clients, you have the front of the house, and you have the back of the house. You're in a unique industry in that the front of the house interactions and type of people that you need, training and processes and systems differ in personality from the back of the house. You have two businesses under one roof. You have a sales organization and you have a logistics company, and that's rare that not many other industries have that you do, right? So the food and beverage, the hospitality, the travel, the experiential, you guys all have that, right? And not everyone does. When I own my construction company, front of the house, one that important. Got the work done. Everyone was happy. So we leaned a lot more around logistics. Wasn't as important. You're a sales organization. People will give you a little bit of a break on the logistics, but in your business, you can't. They're too intertwined. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. He says your company, your organization, is a fishbowl. And the water is your culture. The water in that fishbowl is what you are as a company. That water could be clean, that water could be dirty, that water could be a lot of things. It could be that there are certain fish that clean it up. There are certain fish that dirty it up. And just like you cannot out-exercise a bad diet, you know that, right? Not for these next two days. The next two days, there will be no talk of that. I get it. But during all the other times, other than the times you're in Nashville, you cannot out-exercise a bad diet. You cannot out-work a bad culture. You just can't. I know that we like to work around things. We just have to hang on to this person, or we have to hang on to this team for a certain period of time. We know that we have to, at some point, clean up the water and make sure that the organization, the fishbowl that we are operating in, is a healthy environment. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment right down what is that--what is the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry so how would you know that? So think of the a customer negative customer--customers review you've gotten or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or service and when you--when you win a project and they tell you why they choose you there are lot of times they tell you why they didn't choose somebody else those are your complaints, those are the distresses. Now let's add to that what's going on in their life right now, which makes calling you a must? What was the trigger event or events that may calling you a must not a nice to have but a must like its origin I don't mean life and death but its an origin. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you impose your values on your customers, the chances that your value system and their value system will be in alignment is very, very low. It's very low, right? But your pricing attaches to the perception of your quality, right? Not sure if this is true. Go test it out. Go to the local mall, stand out front with a little clipboard. And as people walk into the mall, ask them this question, are you here today to buy the highest quality products and services? Or are you here today to buy the highest price products and services? What do you think they're likely going to say to you? They're here to buy what? Quality. Great. How do they judge quality? Yeah, they'll check Google reviews and they'll do that. But at the end of the day, higher price product, we are still wired to think higher, the price, higher, the quality. I'm not saying it's true. Might be perception, but at the point of purchase, perception is the reality. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. The language of expertise has always been pretty similar over the years, but it's been magnified exponentially during this time. And the way that you articulate your expertise certainly has shifted. So we want to speak that language. Okay. And so the first part of this is, let's talk about how we, why people will defer to experts. Now you might say, well, the ironic part about it is, is that to establish myself as an expert, how do I do that? Okay. Well, I have thought leadership and I have social media and there are ways that I can go about that. But the number one communication you have with your clients, the most impactful communication and language you have with your clients, is your  pricing strategy. It's your pricing. Okay. Two things happen when you announce what you charge for what you do and how you want to be paid and at what cadence, and what frequency and by what method. First thing that happens is you tell them who you are, right? When Rolex comes out with a watch, and they charge $10,000 for a watch, they tell you who they are. Right. But more importantly, they tell you, they tell the buyer who they are. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Fire Yourself Upward: The Fast Track to Scaling Your Business  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First of all, you will have created all of the job descriptions within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire yourself upward every quarter for the first 18 months. And that will get you to stage four in 18 months or less. It depends on how fast you continue to fire yourself upward. Thereafter, fire yourself upward every quarter for another 18 months and that will bring you to stage seven. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Power of Task-Level Clarity  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating the structure for your business because you will learn which tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later, for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an example. You want to be very specific, so I'll use the example of getting the mail you may write getting the mail, and it takes 10 minutes. What I'd suggest that you do is write down walking to the post office to get the mail, two minutes picking up the mail one minute sorting the mail, three minutes handing the mail off to the appropriate person. Two minutes, answering my mail, eight minutes, there are five tasks there, list them separately, and put your name next to each one, and how long it takes. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, if I steal, within your range of mismanagement, you won't even look, or you would rarely question. Rarely question. Ok, so we had a client who was a forensic accounting company, and I remember talking to them and I said, so I said, when you get called in and there's suspicion of fraud, like, how often do you find it? And they said every time! And I'm like oh, I know, really like how often? He goes no, 100%, 100% if you suspect it, it's happening. I'm not saying you're being stolen from, but we were like seriously? He's like yeah, 100%? And we were like wow, wow! You know. So, again, if you look at that range, if you look at that range, look at that range, we want to close that gap in there, right? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of  investment per day for a lifetime of results.  So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let's imagine I worked for you, you give me a $5000 expense budget, marketing, whatever. You gave me $5000, and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you'd want to know why I went over. So, if you gave me $5000 and I spent all $1000, what would you say to me? Nice job, right, I got $4000 for me or if you're not going to use it I'm not going to give it to you next year, right? But you would ask questions, would you not? You gave me $5000, and I spent $4950, what would you say to me? Nice try, you'd say well done! It gets better, you wouldn't even look at the bill. Fair? Good job, you've got bigger problems, you seem to be...go!  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You want me to ask about the cost of goods? Gross margin? Net margin, right? So, your percentage difference between the two is what we would call your range of mismanagement. In other words, in other words, if we go over that number, you'll take notice, your team way outperforms, or if your team way underperforms, you'll take notice. That'll wake you up, that's your thermostat. That's your management thermostat. If it goes too low, the air conditioning kicks on, if it goes too high, sorry goes too low heat kicks on, goes too high air conditioning kicks on. You don't, in between that number, right, in between that number, you don't take notice. So, if you're say 10%, take 10% of your revenue, that's how much I can steal from you before you would even notice. And as long as I was stealing within that range, you wouldn't even know where to look. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.  I do this thing, remember I said I could show you how much money I can steal from you? And you'd never know it, ok? So, without looking at any reports please, write down, year to date, as of the close of business yesterday, to the dollar, what is your collective revenue in your business as of yesterday, close of business? Write down the number no rounding up, no rounding down. Before I even, before you even attempt to pretend to know. How many people know? Exactly, write down the range of what you think it is. Ah, it's between this and between this…..I think it's like between 1.2 and 1.4, it's eh 600 and 650 eh, I don't know. 5.2 to 5. somewhere in there. Ok, what's the difference percentage-wise between those two? 5%, 10%, 15%? 20? Alright, 10 is the most common answer by the way. Alright, I just asked you about sales.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Your usefulness is over. Cause you gave them the price. Right? Now they can decide, am I going to go with the price? Am I not going to go with the price? Is the price worth it? Is it not? Right? And you guys, I'm sure you've heard it. Finish the sentence for me. Once the price has been handed to the prospect, the next person who speaks, what? Fill in the blank. Once you've told them the price, the next person that speaks, fill in the blank. What's the next word? Is it a loss? Yeah, loses. The next person who speaks loses. You're supposed to hand the price and then shut up.   Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.     

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Perfect example. I have a Jeep, I got those aftermarket tires on, right? It says inflate the tires between 35 and 40 pounds. So I go into the place, and the guy says to me, I go into the oil change place, and he says, oh, your tires could use a little air. I'm like, all right, well, what pressure should I put them at? And he's like, well, if you put them at 35, they'll last longer, but 40, you'll get more performance. All right, well, you're the expert, what should I put them at? And you could tell, he was like, well, that's not for me to decide, Carl, you know, it's your Jeep there. And I was like, dude, I came in, you're the tire store. I don't know, if this were your Jeep, what would you put it at? He goes, 38.  38, I'll do 38, so I got a good choice.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  When you ask them what you would do, right? Test this, if you wanna test this out, next time you go out to dinner, ask the server, what should I get tonight? Oh, well, it depends. It depends on what you're in the mood for, and like, oh my God, I don't know. I just see my tip going away. If I answer wrong, well, what do you like here? Oh, I love the duck. Oh, I'd love this, I'd love that, I'd love this. I'd eat that a lot. Right, there you go, right? But there, you ask a server, what should I order? They're like, oh, oh, I'm not touching you. I'm on my way. I go, what's your favorite thing on the menu? There you go, and they'll tell you, right? But that's a sneaky way of getting their advice.   Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Here's a question not to ask, here's a question to ask. Because that's like risk, I'm going to lose my job, if I get this wrong, you're going to blame me, right? Ask them, if it were you, what would you do? That's a totally different question. If that were you, what would you do? Because now I'm not asking them to give advice,  I'm asking them to share an experience, or an opinion. An opinion doesn't carry risk; it's kind of the same thing, but they will think of it much differently. So, what do you think we should do? Your elevators, I'm not touching that, right? Well, if it were you, and you were thinking that your elevators were too slow, what would you do?  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So our objective is we want them to solve problems independently with minimal input from you other than approval, minimal editing, and then an authorization to go forward with the proposed solution, right? Or if they can't solve it all the way, maybe the problem is way beyond their scope or there's information they're just not aware of or they don't have that budget authority or they just maybe they just noticed something that was wrong. You just want to advance the problem solving process as far as possible, okay? But no longer just accept, hey, here's what I noticed and here's what I think the problem is. Plus I want to hear the solution. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We want them to come to us with a variety of solutions,  but in a structured way. Because you, as the manager, you wanna know how they arrived at that solution. So you can give the tweaks. So it's not just enough to say, hey there's a flat tire, I'm gonna replace the tire. Hold on, what got us here? What are the options, and what is your choice? So I can see parameters we're working on, all right? So just as a summary, you wanna, this is how I wrote it for our office, but to adopt as part of our office or your departmental culture, an effective and efficient manner for solving problems, issues, and challenges, especially ones that require the manager, okay? That empower each of them to take the initiative and solve the problem independently. This is the path to doing nothing. Remember the nothing before? This is the framework for you to get to the point where you are doing nothing and your team is taking most of the authority. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. We're talking about increasing your fees. Now wouldn't that be nice? Just take your prices and charge more? And you'll just make more money. Isn't that great? Well, you know what, it's actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well guess what? People judge your quality based on your fees. Think about it, I asked you the question, what's a better watch? A Timex or a Rolex? And some of you are like, "Timex, do they even make them anymore?" Like pretending you don't know. And then when I said, How about a Rolex? You all knew what that cost, "Oh, $5000, $5000, well, it depends on which one you get. How much are we blinging this one out Carl?" Now you can spend 15 or above. You all knew what the Rolex cost. But none of you could figure out what the Timex would cost. Right, because we are sold on brands that are higher in price. Apple, Mercedes-Benz, Jaguar, Tiffany's, you know, Rolex, and other high-end brands. What makes them high end? How do you know they're as good as they claim? The reality is you don't! The way that you judge quality is based on its price.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Low performers, who complains about not being accountable. Low performers, you're getting it, right? Go to battle with those whom you could do that. All right, so now I'll give you some of the trends that I'm seeing. All right, so we do business and we've advised companies in 78 countries. One of the advantages of that is we see trends before they come here and we also, for our other than US clients outside the US, we see the trends here and we can run over there and say, hey, guess what's coming, right? As much as anything else right now, for the next five years, you are gonna win on the how. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.   

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So now business owners, I won't embarrass you by asking you to stand up if there's somebody in your business you would need to fire because you would all stand up, but you need to let that person go. Who you say no to on your team is equally as important to who you say yes to on your team. I would rather have a smaller team of high performers than a larger team that has mid or lower performers. High performers don't like low performers. Low performers don't like high performers. Don't put them in the same room. You can find all the research. You put a high performer and a low performer in the same room. A low performer will drag down the high performer 15 to 35% in their productivity, 15 to 35%. You're better off just getting rid of the lower performer. Yeah, but who's gonna answer the phone? Oh, geez, we'll figure that out. Oh yeah, but I don't have anyone to go to the trade show. Oh, so what? Better an empty booth than what you put in that booth, right? Make sure to be, again, award your higher standard people. By the way, I know accountability is a challenge in a lot of businesses. Not when you have high performers. They love scorecards because they're always winning. Accountability only hurts when you're not meeting your goals. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.   

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  Why do we care that we have rapport? Why do we care that we have influence? Well, first off, we need rapport because we need to build a relationship. I'm going to ask you a couple of questions in a moment, but we need to build a relationship with other people. And there are only three styles out there. You're one of them. There are two others. And for our purposes, you are basically wired like one-third of the population when it comes to your communication style. You don't have to do any work. You connect with them very easily. They, wow, that person is really cool. I get on very easily with them. It's the other two thirds that we have to work on. So you have to know your style so you can understand others' styles so you can adapt. And that's what today's about. It's about situational communication, situational leadership.   Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.   

Guarantee the Outcome: Prove You're Committed to Results  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Here's another one if you have recurring services; your gym, you have membership for subscription services, go back to your clientele offer that, if it's fifty bucks a month offer them sixty-five dollars a month. At sixty-five dollars a month you're gonna say "here are the deliverables we promise that you will get in our program". If we as your provider ever fall below those thresholds we will suspend our charges to you until we get back above those thresholds. Use the ninety days ruling average because you can have a bad month, anyone can have a bad month. It will reward you for a great month because you--we're going to the ninety day ruling average and it will protect you against the bad month or two. You can build up, right? So if you're supposed to provide an average level of service each month, you can build-up your average to protect you against the couple of dips. But guys this is all about you demonstrating to them that you are as committed to helping them as they are to their problem. Right now everybody has a hundred percent committed to their problem, hundred percent I question whether you're a hundred percent committed to fixing their problem. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.   

Win the Day Early: 7–9 AM Is Your Sales Advantage Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Between 7 and 9 a.m. The reason why I do that is that I minimize the gatekeepers that keeps me away from my prospects. I know at 7 a.m., business owner, decision makers, get their phone, it's arm's distance away, and they can't help themselves. They'll see that phone ring and they're like, Oh, my assistant isn't around. Someone has got to answer this phone. Ring number three, ring number four. Drives them crazy. Go to that networking event. You know who's there? They're truly committed. In the summer, yeah, the meetings aren't as big, but who's there? The board, the influencers, the people that never miss. These are the people that you want to make sure that you're networking with. That trade show that you were like, I don't know if I'm going to go to this. Go. Go and have some fun with it. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Too good at what you do to not have the lead flow that you need. You're too good at what you do. So I know darn well if you went to every trade show and if you were at every event and you were typing in every time I asked and you were going for it 100%, you'd have your leads, right? And so July is a great opportunity to say, all right, yeah, yeah, yep. I went to go see the 4th of July fireworks on the 2nd of July. Also, instead of doing that thing that I knew I should have done and I didn't send out those proposals and I didn't make a few of those calls, and I let this slide a little bit. I get it. We all do. Just take an honest assessment. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO. 

Committed vs. Convenient: The Choice That Drives Results   Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Are you in the committed mode? Are you in the convenient mode? And here's what we find out almost 100% of the time. You're not getting the results you want, you probably fell into the convenient mode. And I understand. I live in a shore state, New Jersey. We have a beach, backs right up to the Atlantic Ocean. And guess where everybody is from now until Labor Day? There. Guess where they're not? At networking events, schlepping out to a trade show, and taking the extra phone call. They blocked out their calendar. All of a sudden their Calendly link has nothing on it. That's where they're at, right? So last week I got the op, hey Carl, you wanna go to that concert? Or hey Carl, are you coming to the networking event that you have to drive to New York for? That's an hour and a half away, one way. Which one do you think I wanted to go to? Now, turns out I went to the networking event. Made two nice contacts. Missed the concert. Okay, that's what happens. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO. 

The 5-Meeting Referral Strategy: One Intro Every Time  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Now I'm trying to make it sound fun, like, yay, referral party, but we also call it a one-to-one house call. It's a meeting with somebody where you sit down and you say to them, Here's what's going on in my world. And here's what a good introduction looks like for me. Tell me what's going on in your world and what a good introduction makes for you. And we don't get off the phone until we make at least one introduction for each other. You do that with five people every month. Who can I introduce you to that's meaningful? Now you might not always get a perfect qualified lead. That's why you want to do five. You might say, Oh, well, my son or daughter is about to take their SATs to get into college. Oh, I know a great, you know, SAT tutor. I'll make that introduction. All right. Well, I was hoping for someone that was going to buy 10 units, but I'll take the SAT tutor. Sometimes it's that, sometimes it's just relationship building. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I don't know where the universe or the volcanic activity that regulates this is, but when I have 12, I get no leads. When I have 36 or 48, leads, the quality of them goes down. Somewhere in that bubble of 24, and here's what I think, I think it's because I stay in touch with them, their frequent dinner or networking people, I see them on a regular basis, we tend to talk a lot, we tend to have deep conversations, something pops. So if you don't have 24 referrers, set that as a goal. If you could look and say, all right, so how many accountants, how many attorneys, how many realtors, how many business brokers, how many private equity funds? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  What can we bring in? What are other activities? So if you look at the second one right there, one of the things that I like to have is I like to have I found over the years, I don't know what the magic science is behind it. I don't know how the planets rotate to make this work. After 35 years as an advisor and 40 years as an entrepreneur total, what I found is if I maintain a good stable of 24 people that will refer me once per year, that helps my deal flow stay pretty active. That means once a year, these 24 people are going to say, Hey Carl, you should meet so-and-so. Hey Carl, here's an investor. Hey Carl, here's a landlord. Hey Carl, here's a realtor. Hey Carl. You see what I mean? That gets me to a month, and I found that that's pretty consistent. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

The Truth About Staying Consistent Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So we come to the middle of the year. You're either out of inspiration, or motivation is struggling, or the activities have been up and down or not as consistent. I saw this great infographic recently, and it says, here's what people think consistency is. And it shows a bunch of glasses, cups, and they're filled right to the top with fluid. And they said, but here's what consistency actually is. And they show the same dozen cups. One's full, one's half, one's got a drop in it. One's three quarters, next one's full, next one's half. And basically the message is, if you're taking some action at each day, that's consistency. It doesn't have to be perfect, it just needs to be progress. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Discipline Over Inspiration—Every Time pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We need to put that same level of discipline into our daily activities so that when we do get an inspiration or we do get a motivation, that only fuels the fire. You all probably follow some sport on some level and the top players in the world who do drills before every match or every game. You know, why does a hockey player before a match have to go and shoot the puck 100 times beforehand? They're the best in the world. Why do basketball players have to do 100 free throws before a game, and they won't stop until they hit at least 50 in a row? Why are they practicing layups? Why is a baseball player, why batting practice? What do you need that for? If you're a golfer, why are you taking all those extra swings at the driving range? What do you need them for? You're already great. They're instilling that level of discipline, and along the way of coming into a tournament, coming into a game or a match, they're looking for anything that'll give them that emotional edge. Discipline instills that mechanical repetition, predictable, consistent activity, and then you add on inspiration and motivation for the mental part. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Discipline Over Inspiration—Every Time Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.   I'm sure you've heard the statistic by now. 95% of New Year's resolutions are gone by the middle of January, and the rest are gone by the end of January. We have these great ideas, we're inspired. Inspiration's a spark. Inspiration is a daily dose. It's not what carries you through. My son quotes, and I'll paraphrase, my son quotes a line that he hears in the military a lot. He's in the Army, he's in his seventh year, and he'll be retiring this year. And whenever the topic of motivation or inspiration comes up, he'll say, when motivation or inspiration is of no avail, discipline will prevail. I always thought that's a really good line. He said, Dad, I don't care how motivated you are, how inspired you are, I don't know anybody that's looking forward to getting up at 5.30 in the morning so they can go on a 12-mile ruck with 100 pounds on my back in either 100-degree weather or pouring rain, and he was in Alaska, or 40 below. I don't know too many guys in the bunks that get up and are really excited about that. So when we don't have the inspiration, we don't have the motivation, you know what works day in, day out, every day, discipline. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Are You Certified to Win? Why Credentials Still Matter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Questions that we ask is, we ask this of our clients, and we'll say, does everybody in the company hold the credential for the job that they perform? You know what the majority of the answer is for most people in most companies? No. So if you are the bookkeeper, you use QuickBooks Online or some other NetSuite or some other financial software. Have you taken all the certifications that the software offers? The answer is, probably not. If you're a project manager, have you taken all the project management courses that align with your level in the company? Probably not. So just something to think about. Think about your position, what you do,  whatever credential, whatever continuing education credits, whatever training or certification that goes along, not just goes along with your job description, but makes you best in class, you may want to consider taking it. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Can you handle the task at hand? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Not as important, but it is very important, especially in a commercial setting, respect. Can you handle the task at hand, right? So whatever your title is, can you handle the job that you say you can do? Here's why that's important. Because if I don't respect you, I won't bother telling you the truth. I won't bother bringing things to you because you can't handle it. Why would I bring a problem to you if you can't handle it, okay? Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

No Common Ground? Break Barriers and Build It Fast Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  And you can't find something in common, it's painful. You meet somebody. Hey, how are you? Nice to meet you. Oh, yeah, I'm Carl. How are you doing? Oh, good to meet you. Oh, yeah, it's your first time at this? Yeah, great, cool. So you into sports? Nah, not much of a sports person. Oh, oh, OK. So what are some of your hobbies? You know, I don't have a lot of hobbies, so I'm just more of a stay-at-home kind of person. Now, that's just two sentences. How hard was that to watch? And we've all been there, OK? So we have to remove the barriers, have the common goals, master the word yes.  Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.  

Start with "Yes": The Simple Word That Builds Instant Connection Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. You have to use this word first. And here's the word. The word is yes. So what's the word? OK, everyone, this time, what's the word? OK, so we're going to try it out. Hey, do you golf? Some of you are like, well, I don't I don't know if it's called golf. Like, I went to the miniature. All right, we're going to try it again. Ready? We'll review the training. I'm going to ask you a question. You have only one answer. OK, here it comes. Do you golf? Some of you still, it's still, we're not there yet. OK, now you're saying, well, I don't golf. I don't want to say I'm golfing. I'm not going to lie to somebody. Have any of you ever seen a golf ball? Have you ever gone miniature golfing? Have you ever watched golf on TV? Do you know who Tiger Woods is? So you have a reference for golf. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Trust & Respect: Focus on Them First to Win Influence Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So, trust is defined as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick question guys, go ahead. This is the audience participation part of the presentation. I'm going to ask a question, and you'll raise your hand for one or the other. There's not a third option, okay? So if it wasn't yours, then it's definitely theirs. All right, so let's try again, okay? So whose goals and interests matter? Yours or theirs? Theirs, right on, it wins, okay. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need two things going at the same time at a high level, and they are trust and respect. So, trust is defined as having common goals or interests. So there you are, you're talking to another person, whose goals or interests matter? Yours or theirs? Who thinks it's yours? Like, it's really important that everyone knows what I like to do so they can talk about it when I want to talk about it. Or theirs? Not a trick question guys, go ahead. This is the audience participation part of the presentation. I'm going to ask a question, and you'll raise your hand for one or the other. There's not a third option, okay? So if it wasn't yours, then it's definitely theirs. All right, so let's try again, okay? So whose goals and interests matter? Yours or theirs? Theirs, right on, it wins, okay. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Different Styles, Same Goal: Influence Starts with Understanding Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Now that we have rapport, we can influence somebody to our point of view, right?  Remember, there are three styles, right? So think about it. When you walk around every day in your work and you say, you know, that department, I don't know how they hired those people. They don't deserve to have jobs. How do they make it through the day? Ever have one of those moments, right? Because those people aren't wired like whom? Like you. They're fine. They weren't put on this earth simply to annoy you. They have a purpose. And guess what? They're thinking the same thing of you. Like, I don't know how he or she makes it through the day. I have to help them find their keys. I have to let them in. They forget their security pass all the time. Like how are we relying our future on that person, right? And yet they get a lot done, right? There are just different styles.We just have to find the style. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Common Ground Wins: Why Similarity Builds Instant Trust Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.  You meet somebody for the first time, what is it you look for? Things in common, right? Because once we have something in common, we can then like each other. Now, not like each other in the way you're thinking, meaning we are like each other on some level.  That is the basis on which we will allow somebody else to be in a relationship with us, or we influence them, or they influence us, okay? And it is how we're wired. Like if you didn't wake up today and say, ah, I did rapport yesterday, I'm not gonna do it today. That was exhausting. You have to have it every day because it's how we feel safe, right? So now this is good news for some of you because you're just like, oh, I don't know if I'm the most likable person. I'll leave it to you to decide. If you create commonality, the other person cannot help but like you. This might be the best thing you learned in this whole conference.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.