Carl Izzi Provides a Primer on the New America for CMO’s

Co-hosts Brad Forsythe and Ray Schilens interview Carl Izzi, president of GlobalHue/Next, the agency’s ground-breaking, total market division, and a member of GlobalHue’s Executive Committee. Carl is a marketing and advertising professional with expertise in Digital, Relationship Marketing, and targeted Mass communications. His twenty year career spans sales, marketing and advertising in U.S and Latin American markets. Prior to assuming his current role, Carl founded GlobalHue’s interactive practice and helped the company break ground in the digital multicultural space for clients including Wal-Mart, Bermuda Tourism, the U.S. Navy, Chrysler/Jeep/Dodge and others. He previously held other senior management positions with GlobalHue, including SVP/Group Account Director, managing the agency’s relationship with Chrysler, Jeep and Dodge, and SVP/Field Account Director, where he founded and grew the agency’s retail marketing practice. Previous to GlobalHue, Carl held marketing and management positions with Boston-based Digitas, Lab Corporation of America and Wego Development in Costa Rica. Carl received a B.A. from Loyola University in Chicago and an M.B.A. from the F.W. Olin School of Business at Babson College. He is also an alumnus of INCAE (Instituto Centroamericano de Administración de Empresas) – Latin America’s premier MBA program. He lives in Michigan with his wife and children.