Carleigh Gabryel on Why Now is a Critical Moment for Research Communications

Carleigh Gabryel shares her unique career journey from television news reporter to leading research communications at the University of North Carolina. Along the way, she discovered a passion for helping researchers tell stories that connect scientific discoveries to real people, real communities, and real-world impact.Carleigh discusses how her team works across UNC's research enterprise to communicate everything from public health breakthroughs to cutting-edge medical discoveries. She explains why the most effective research communications humanize the researchers behind it and show how their work improves lives.The conversation also explores the growing role of short-form video, the importance of curiosity in effective communication, and the challenges universities face in demonstrating the value and impact of research.