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Carmen Harris: Crafting Authority-Driven Messaging episode artwork

EPISODE · Jul 1, 2025 · 50 MIN

Carmen Harris: Crafting Authority-Driven Messaging

from Back on T-R-A-C-K · host MKG Marketing Inc

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. This one’s for marketers who care about impact, not just noise.This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: https://mkgmarketinginc.com (00:00) - Welcome & Intro to Carmen Harris (03:12) - Spin or Strategy? Carmen Breaks Down Startup Messaging (11:05) - RSA 2024: What Worked, What Didn’t (19:00) - Founders, Expectations & Event ROI (28:45) - Messaging That Moves the Needle (Not Just Feels Good) (34:30) - The Risks of Title Inflation and Comms Gaps (42:00) - How Early-Stage Startups Can Stand Out (48:15) - Why the PR Game Has Changed Forever (00:00) - Chapter 9 (52:30) - Training the LLMs: Why Proprietary Research Wins (00:00) - Chapter 11 (57:00) - Tools Carmen Actually Uses: Claude, Leaps & More (01:04:10) - Carmen’s Joy: Eagles Wins and Velvet Taco (01:06:00) - Wrap-Up & How to Connect

Episode metadata supplied by the publisher feed · Published Jul 1, 2025

What this episode covers

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. This one’s for marketers who care about impact, not just noise.This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: https://mkgmarketinginc.com (00:00) - Welcome & Intro to Carmen Harris (03:12) - Spin or Strategy? Carmen Breaks Down Startup Messaging (11:05) - RSA 2024: What Worked, What Didn’t (19:00) - Founders, Expectations & Event ROI (28:45) - Messaging That Moves the Needle (Not Just Feels Good) (34:30) - The Risks of Title Inflation and Comms Gaps (42:00) - How Early-Stage Startups Can Stand Out (48:15) - Why the PR Game Has Changed Forever (00:00) - Chapter 9 (52:30) - Training the LLMs: Why Proprietary Research Wins (00:00) - Chapter 11 (57:00) - Tools Carmen Actually Uses: Claude, Leaps & More (01:04:10) - Carmen’s Joy: Eagles Wins and Velvet Taco (01:06:00) - Wrap-Up & How to Connect

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How long is this episode of Back on T-R-A-C-K?

This episode is 50 minutes long.

When was this Back on T-R-A-C-K episode published?

This episode was published on July 1, 2025.

What is this episode about?

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she...

Is there a transcript available for this episode?

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