Carmen Harris: Crafting Authority-Driven Messaging

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. This one’s for marketers who care about impact, not just noise.This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: https://mkgmarketinginc.com (00:00) - Welcome & Intro to Carmen Harris (03:12) - Spin or Strategy? Carmen Breaks Down Startup Messaging (11:05) - RSA 2024: What Worked, What Didn’t (19:00) - Founders, Expectations & Event ROI (28:45) - Messaging That Moves the Needle (Not Just Feels Good) (34:30) - The Risks of Title Inflation and Comms Gaps (42:00) - How Early-Stage Startups Can Stand Out (48:15) - Why the PR Game Has Changed Forever (00:00) - Chapter 9 (52:30) - Training the LLMs: Why Proprietary Research Wins (00:00) - Chapter 11 (57:00) - Tools Carmen Actually Uses: Claude, Leaps & More (01:04:10) - Carmen’s Joy: Eagles Wins and Velvet Taco (01:06:00) - Wrap-Up & How to Connect