Caroline Fisher on the spin machines of #AusVotes19

While the major party leaders seem to have curated their images, University of Canberra assistant professor in communications and media Caroline Fisher says they can’t always control how these could be manipulated. Fisher says there has been “a real attempt to soften” Scott Morrison as the “daggy dad” through candid personal selfies. In contrast, Bill Shorten has opted for more professional shots which portray him “in a more prime ministerial light” but “are almost otherworldly”. She also discusses the way family, particularly their wives, have been used to increase warmth and relatability, as well as the use of negative messaging in the campaign. Mentioned in this episode:The Making of an AutocratSearch: "The Conversation Weekly" for our new series. Is America watching its democracy unravel in real time? In The Making of an Autocrat from The Conversation, six of the world’s pre-eminant scholars reveal the recipe for authoritarian rule. From capturing a party, to controlling the military, Donald Trump is borrowing from the playbook of strongmen thoughout history. This is the story of how democracies falter — and what might happen next.Your support mattersSupport non-profit journalism you can trust. Donations 2025