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Nov 12, 2018 44 min

Carolyn Barth on Reverse Engineering PR

from MicroFamous Conversations Hosted by Matt Johnson

The goal of public relations, and even sales and marketing is to sell a point of view that is compelling to people. When it comes to reverse engineering PR we start with what the public would find compelling or do you starts with facts and find a spin for it? Why do we have to take that approach? What is the magic ingredient that guarantees the success of this process?

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Carolyn Barth on Reverse Engineering PR

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