Carrying On The Conversation about using lazy marketing

Carrying On The Conversation about using lazy marketing with Al Tepper (Low on data? Listen to a lower quality version here) Carrying on the conversation is important, especially when it comes to trench leadership. In this bonus episode, Wendy Harris and producer Neal Veglio chat about the most recent episode of "Making Conversations Count" with Al Tepper. They break it down and discuss some of the key 'takeaways' contained within the conversation. Al talked about how most small (and even some bigger) businesses have owners who can't 'let go' and need to control their marketing even though they have no clue what they're doing. So then they resort to going to an agency. And that's NEVER a good idea, according to Al.  Among the topics discussed: The concept of lazy marketing and how Wendy and Neal think that applies to most of us in our own businesses. The huge potentially life changing gift Al has given us. How we can now feel empowered to not jump on board with every single new idea or platform there is. Check your business against the Marketing Mastery Score Card: http://www.marketingmasteryscore.com/ More about Al: Al Tepper has 22+ years of strategic and operational marketing leadership experience. Al has worked with large global brands including Accenture, IBM, KPMG, the Guardian along with thousands of smaller organizations. Al's experience covers almost all areas of the marketing sphere for both business and consumer-facing organizations and he now consults on strategy for small businesses without marketing leaders. He turns business leaders into marketing leaders. Through his consultancy and through his marketing academy. Additionally, Al also coaches business leaders on content creation and how to leverage Linkedin. Connect with Al via LinkedIn: https://www.linkedin.com/in/altepper/ Al's website: https://www.tepfu.com/ "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/   On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen   Once you've listened, remember to leave us a review!  https://makingconversationscount.studio/Review-all-episodes NEVER MISS AN EPISODE AGAIN!!  Follow the show on Apple Podcasts here! https://podcasts.apple.com/us/podcast/making-conversations-count-honest-relatable-conversations/id1536429483?mt=2&ls=1  Follow the show on Spotify, here! https://open.spotify.com/show/0wK6BEBrmjSKLWmRdnjMcd?si=91d9b1d671604d38 You are following the show on socials, right?   Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!    Here are the links just in case you need them:   Twitter Facebook Pinterest YouTube Instagram   Strapped for data? You can hear a lower-bandwidth version of the episode here: http://traffic.libsyn.com/makingconversationscount/Making_Lower_bandwidth_-_Conversations_about_lazy_marketing_Count.mp3    Hard of hearing? Read the episode using a transcript: https://makingconversationscount.studio/Ep70-show-notes-transcript