Carving A Unique Niche And Disrupting The Norm - With Edgar Blazona

Edgar Blazona is a modernist American furniture designer and founder of wildly popular DTC sofa brand BenchMade Modern. A high school dropout, turned graffiti artist, turned serial entrepreneur, Edgar got his start in the furniture industry because of need: he was young and broke, and his first apartment didn’t have any furniture, so he taught himself how to build some.  Along with starting several of his own companies, including Modular Dwellings – a prefab backyard shelter company, Edgar also sharpened his skills in the corporate world through working at the furniture manufacturers and retailers Pottery Barn and Restoration Hardware.  He saw customers accustomed to waiting months for sofas and sectionals that realistically take only a few weeks to make, and realised there must be a better way. He founded BenchMade Modern in 2015 to disrupt this norm. What is your niche? And what are you doing to disrupt the norm? ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass