Case Study: Customer-Led Growth And The Alignment That Changed Everything

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #309: Margaret Dawson, Chief Marketing Officer at SUSE, shares a practical framework for turning customer insight into measurable business growth. She explains how customer research, AI, cross-functional alignment, and integrated campaigns transformed marketing performance and executive confidence. Learn how customer-first thinking creates a stronger pipeline, better decisions, and sustainable growth.

Episode metadata supplied by the publisher feed · Published Jun 30, 2026

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Case Study: Customer-Led Growth And The Alignment That Changed Everything

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