Case Study: Customer-Led Growth And The Alignment That Changed Everything
from C-Suite Sales & Marketing Perspectives Hosted by Steven MacDonald
Episode #309: Margaret Dawson, Chief Marketing Officer at SUSE, shares a practical framework for turning customer insight into measurable business growth. She explains how customer research, AI, cross-functional alignment, and integrated campaigns transformed marketing performance and executive confidence. Learn how customer-first thinking creates a stronger pipeline, better decisions, and sustainable growth.
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This episode is 33 minutes long.
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This episode was published on June 30, 2026.
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