Case Study: How Do I Fix A Bad Amazon Campaign Structure?

This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance. A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently. Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result! We’ll see you in The PPC Den! 🦡 Highlights 00:00 New setup on The PPC Den Podcast 02:35 Intro 03:47 What are the issues of this campaign? 15:03 What is the game plan? 16:13 Strategy #1: Search Term Graduation 19:47 Strategy #2: Put broad and phrase in their campaigns 20:50 Strategy #3: Insert the hero black variation into all of them 23:54 Are we going to beat the campaign’s actual numbers? 25:26 Outro If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links Get our content library with a checklist that covers every nook and cranny of Amazon Marketing:  How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] Amazon PPC Campaign Structure: 6 Layers of Complexity [PPC Den Ep. 51] How Do I Optimize My Amazon Campaign Structure? [The PPC Den Podcast] How Keyword Dumping Ruins Your PPC Campaigns [PPC Den Podcast 106] How to do Keyword Research for Amazon PPC: Back to Basics [PPC Den Podcast] 🦡 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli, Ad Badger’s PPC Manager Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin Podcast Coordinator: Myreen Garcia Sejalbo