Casey Brown - You Are Probably Under-pricing Your Product (F1817)

Casey Brown is in the business of helping companies substantially increase profits through better pricing and in this interview she talks about value-based pricing and some other key pricing best practices. Questions Discussed: 1. Casey, companies in very competitive industries often say they have little to no pricing power and that they must compete on price. What do you say to those companies? 2. Casey, in an average selling conversation, who is most focused on price: the buyer or the seller? 3. Casey, what do you say to companies setting prices based on a cost-plus model? Contact info: Email Address [email protected] Website www.precisionpricingllc.com