Category Management - What is It?
In this episode, we discuss Category Management in further detail, why it was created by the Government and why it is important for industry to understand and tap into these categories. We also discuss the impact of Category Management on both industry and Government both positive and negative. Link to GAO report mentioned in episode: https://www.gao.gov/assets/gao-21-40.pdf
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Frequently asked questions
How long is this episode of Breaking the Standard?
This episode is 21 minutes long.
When was this Breaking the Standard episode published?
This episode was published on January 10, 2022.
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