Cattle, Consumers, and Carbon Neutral goals with Jason Strong

How does a person become the Managing Director (MD) of one of the biggest Agricultural Research & Development Corporations in the country? Well, Jason Strong accredits a lot of his success and career progression to judging livestock. For him, that’s just about where it all began!With an arguably unrivalled love for cattle, livestock and agriculture more broadly, Jason is the current MD of Meat & Livestock Australia (MLA) and Oli had the opportunity to sit down with him for this episode. They cover a lot... What brings Jason joy, what he's seen in the evolution of agriculture over the years, how mindset of the industry can sure us forward in approaching challenges, the different stages of his journey and career, industry targets for carbon neutrality, communication... It's a jam-packed episode.