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EPISODE · Jan 2, 2025 · 39 MIN

Caudalie: The Art of Localisation

from Leap into Luxury · host Natalie Lennon & MJ Evely

In this episode, we speak with Alice Langston from French skincare brand Caudalie. Alice shares invaluable insights on the importance of localisation for luxury brands, highlighting how Caudalie adapts its marketing strategies to resonate with the UK market. We discuss the nuances of transcreation, media planning, and navigating regulatory challenges. Alice also shares how Caudalie personalises its marketing to British consumers and explores emerging trends in the luxury sector. This episode offers a fascinating look into the world of luxury skincare and the strategies behind successful international expansion.Hosts: Natalie Lennon & MJ Evely Guest: Alice LangstonCreated by: LEAP LuxeSound Production: Housestudios 

Episode metadata supplied by the publisher feed · Published Jan 2, 2025

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In this episode, we speak with Alice Langston from French skincare brand Caudalie. Alice shares invaluable insights on the importance of localisation for luxury brands, highlighting how Caudalie adapts its marketing strategies to resonate with the UK market. We discuss the nuances of transcreation, media planning, and navigating regulatory challenges. Alice also shares how Caudalie personalises its marketing to British consumers and explores emerging trends in the luxury sector. This episode ...

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This episode was published on January 2, 2025.

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