Cayce McCabe: Birdman, Deadpool, and the Viral Political Ad

In a crowded media landscape, effective political ads must do more than deliver information. They have to engage, surprise, and connect on a human level.In the season premiere of The Creative Caucus podcast, host Garret Brubaker dives into the high-stakes, fast-moving world of political advertising with Adwell Group co-founder Cayce McCabe. Cayce shares his philosophy on crafting messages that break through the noise, blending strategic precision with bold creative storytelling. From rapid-response campaign turnarounds to emotionally resonant narratives, Garret and Cayce explore what it really takes to create ads that voters remember and act on.Timestamps00:00 - Intro19:12 - Ad Breakdown: MJ Hegar30:12 - Ad Breakdown: Wendy Davis Ads32:58 - Ad Breakdown: Pat Ryan Ad38:03 - Ad Breakdown: Harry Dunn42:53 - Ad Breakdown: Andy Kim44:30 - Ad Breakdown: Jasmine Crockett Ad51:07 - Ad Breakdown: Christian Menefee01:02:14 - Cayce's Favorite Political Ad: Bruce PoliquinFeatured AdsMJ Hegar AdsDoorsReintroductionCarpoolWendy Davis AdsConnectedOpportunitiesPat Ryan AdMore SenseJasmine Crockett AdNew StarHarry Dunn AdThis DayAndy Kim AdBelieveChristian Menefee AdsThe Fighter That DeliversThe Fighter That WinsConnectAdwell GroupStudio Brubaker