CCPA: What do Marketers Need to Know?
from The Marketing Remix Hosted by Red Door Interactive
On January 1, 2020, Californians will ring in the 'new year' with the California Consumer Privacy Act (CCPA). The data privacy law is the latest in an alphabet soup of legislation – GDPR, anyone? – that governs the use of consumer data. But before the requirements go into effect, qualifying businesses need to make their data protection and user privacy policies compliant — or risk paying the high price of negligence. In this episode, we explore how the shifting landscape of data handling, consumer privacy, and CCPA will affect the modern marketer.
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