PODCAST · business
The Marketing Remix
by Red Door Interactive
The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry's ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly-all within your 20-minute commute to work.
Episodes
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Tools of the Trade: Click to Cart—What Retail Media Can Actually Prove, with RMIQ
As the marketing industry and the world at large continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course data. To better understand the reality of today's marketing landscape and the tools at our disposal, we present our Tools...
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American University and the Future of Higher Education Marketing
Most marketers are still experimenting with AI. Today's guest didn't experiment. She transformed an entire business school around it. Poets and quants called it the most consequential AI transformation in business education. So what does that actually mean operationally? And what happens when a…
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Inside Higher Ed Marketing: Navigating Change in a Shifting Landscape
Today we're taking a wide angled look at the state of higher education marketing, an industry under increasing pressure to drive enrollment, prove impact, and adapt to rapidly changing student expectations, all while navigating complex institutional realities. From how prospective students…
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Inside Infinium's Spirits Portfolio: Brand Strategy with Susan Gibbons
What does it take to market a portfolio of premium spirits that spans legacy brands, celebrity partnerships, and global audiences? Today, we're joined by Susan Gibbons, head of marketing at Infinium Spirits to talk about how she leads a complex brand ecosystem and what it really means to be...
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Meet the Marketer: Madhav Bhandari, Storylane
Marketing is often confused with promotion, but really it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and ultimately sells itself. In short, marketing is about insight above all else. In the spirit of…
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Tools of the Trade: Basis Technologies
As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal, we present our...
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The AI Edit: Rethinking Paid Media in the Age of AI Automation
AI is not just accelerating paid media—it's redefining it. From automating campaign creation to predicting budget allocations and dynamically personalizing creative, AI is forcing media teams to rethink how they build, launch, and measure success. But with so many tools promising "optimization,"...
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The AI Edit: How AI is Rewriting the Role of Content Marketing
In a world where AI now provides direct answers to search queries, the core premise of content marketing is under pressure. For years, brands created helpful, informative content to attract and convert. But now, users are skipping your blog and getting responses from AI platforms—sometimes…
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Meet the Marketer: Brianna Showell, REEF
Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else. In the spirit of...
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The AI Edit: How Search—and Searchers—Are Changing
AI is transforming everything—including the way people search, and the way brands show up online. But with Google rolling out AI Overviews and AI Mode and user behavior evolving fast, marketers are asking: Are our SEO strategies still built for what's next? In this episode of The AI Edit, we cut...
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The AI Edit: What's Real, What's Hype with AI in Marketing
AI is everywhere, but how much of it is actually helping marketers do their jobs better? In this first episode of The AI Edit, we're separating the signal from the noise to help you understand how AI is really impacting marketing in 2025. To kick us off, I'm joined by two people who help shape...
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Meet the Marketer: Daniel Barba, Bob's Red Mill
Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else. In the spirit of...
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Meet the Marketer: David Miller, San Diego Zoo
Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customer so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else. In the spirit of...
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Meet the Marketer: Sharon Ayala, Abilene Christian University
Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else. In the spirit of...
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Unlocking the Power of Low-code/No-code Websites
As marketers, we're always looking for solutions that empower our teams to deliver more and deliver faster. With the digital landscape evolving at lightning speed, the ability to quickly iterate and bring ideas to life is no longer a luxury — it's a necessity. In this episode, we're diving into...
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Tools of the Trade: Bias in Advertising
The Marketing Remix breaks down the latest trends and tactics in brand marketing in just 20 minutes, so you have the tools and insights you need to better navigate the ever-changing industry. Advertising influences our decisions and shapes our perceptions of the world around us. Thus, we must be...
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Meet the Marketer: Cynthia Herrera, Sun Bum
In this episode, we chat with Cynthia Herrera, Chief Executive Officer at Sun Bum. Sun care essentials originally created for friends and family that evolved into a globally recognized brand. Today, Sun Bum maintains its essence of being a planet, animal and family-friendly, and simply good. Tune...
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Meet the Marketer: Cynthia Neiman, CHOC
In this episode, we chat with Cynthia Neiman, Chief Marketing and Experience Officer at CHOC Children's Hospital of Orange County. Yes, she's both the CMO and CXO, a trend that's quickly catching on. Under the CMO plus role, Cynthia leads a 30 person metrics driven marketing, patient and family...
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Meet the Marketer: Jason Wells, Charly
In this episode, we chat with Jason Wells, Managing Director at CHARLY USA. If you are anywhere other than Mexico, you may not know the brand yet, but with the tagline LEAVE OUR MARK, the athletic apparel company is on a mission to do just that... here in the US. Charly is a household name in...
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Future-Proof Analytics: The 411 on GA4
Did you hear the good news from Google? They're doing away with Universal Analytics soon. If you're wondering how in the world is that a positive, read on. The tech giant has launched an even more powerful platform. One that works across your top channels, delivers predictive insights via machine...
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Kentico MVC: Making the Switch with a Dual-Site Approach
As a marketer, you know the importance of creating customized content on your website. But it sure takes a lot of time and effort. Here's a shortcut: Kentico 13 MVC. Equal parts powerful CMS and development framework, MVC delivers segmented content personalization, flexible page templates, and…
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Intern Takeover - Part 2: Life as a Summer 2022 Intern
We all know what a great marketing campaign looks like. But for someone new to marketing, they may not know how those campaigns come together in the first place. As a marketing intern you have a front-row seat to the entire process. And while an internship provides a staging ground for young…
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Intern Takeover - Part 1: Making the Jump From Intern to Employee
Some of the brightest careers in marketing start with a summer internship. And while sometimes an internship means learning, growing, and then moving on to another opportunity, other times, the stars align and a company is able to provide an intern with a full-time role that offers room for…
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Web Design & Development: Keeping Growth in Mind
Nothing brings on the feeling of dread quite like hearing these five words: "We need a website redesign." It's usually a long, expensive, and stressful process. But, it doesn't have to be. Enter: GDD, aka Growth-Driven Design. With its marketer's mindset, this approach gives you a quick, agile...
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Industry Mix: Rise of the Machines (& the Marketer)
It's no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead. In this episode, Reid explores the rise of artificial...
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Meet the Marketer: Aron North, Mint Mobile
Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else. In the spirit of...
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WTF is MarTech? Hint: You're Already Using It
What's in your MarTech stack? If you're scratching your head, you're not alone. MarTech (aka Marketing Technology) is any tool marketers use to get work done. With more than 7,000+ out there, chances are, you're using one right now. And a stack is just fancy-talk for a "collection" of MarTech...
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SEO x Paid Search: Pure Marketing Magic
Like peanut butter and jelly, some things are just better together. Search engine optimization (SEO) and paid search advertising are no exception. Think about it: SEO itself can be virtually cost-free, yet the results can take some time. And, while paid search gets you immediate results, it's...
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Owning Your Audience: Why First-Party Data Should be First on Your List
When you know your audience deeply, good things happen. You can create more personalized content, which helps build brand trust. You can more easily turn leads into customers. And (here's the best part), you boost your bottom line. But how exactly do you better understand your audience? The…
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Tools of the Trade: Atenga Insights
As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal, we present our...
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Lead Nurturing: How to Expedite the Buyer's Journey
Would you ever ask someone to marry you on the first date? Probably not. Like most romantic relationships, a customer typically needs nurturing before they're ready to make a purchase – this is especially true when it comes to life's most important decisions – whether it be buying a car, home, or...
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Meet the Marketer: Jackson Jeyanayagam, Clorox
In this episode, we sit down with Jackson Jeyanayagam, Vice President and General Manager of the Nutranext Direct-to-Consumer business at The Clorox Company. As a seasoned brand marketer, Jackson has held a variety of positions during his illustrious 20-year career. Like many marketers, Jackson's...
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Industry Mix: Influencers
It's no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead. In this episode, Reid explores the concept of…
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Meet the Marketer: Ben Widseth, Green Flash Brewing Co.
In this episode, we sit down with Ben Widseth, Vice President of Marketing at Green Flash Brewing Co. – a trailblazing craft brewery, headquartered in San Diego, CA. With a well-established passion for marketing, Ben holds both agency and in-house experience. After starting his career with Ford...
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A Crash Course in Live Event Marketing
It's probably no surprise to hear that brand marketers love to sponsor events – last year, an estimated $24.2 billion was spent on event sponsorships in North America. On a global scale, that number grows to $65.8 billion in sponsorship spending. The benefits for brands are obvious: event...
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CCPA: What do Marketers Need to Know?
On January 1, 2020, Californians will ring in the 'new year' with the California Consumer Privacy Act (CCPA). The data privacy law is the latest in an alphabet soup of legislation – GDPR, anyone? – that governs the use of consumer data. But before the requirements go into effect, qualifying...
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Meet the Marketer: Jeremy Stone, Titleist Vokey Wedges
Marketing is often confused with promotion, but really, it's about much more than that. Marketing is about knowing and understanding your customer so well, that your product or service fits them and ultimately, sells itself. In short, marketing is about insight above all else. In the spirit of...
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Is it Time to Upgrade Your CMS?
An effective digital marketing strategy is one that is always relevant, up-to-date, and ready to evolve with the pace of industry change. Your website (and its CMS) is no different. A Content Management System, or CMS, is a software-based platform that enables you to create and manage your...
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Social Listening: Using Audience Insights to Guide Strategy
"Listen before you speak." As individuals, we (should) understand the importance of listening and thoughtful communication. As marketers, we haven't always had the strategies or tools to do so, at least at scale. Enter social listening – which allows you to track, analyze, and respond to...
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Brand, Performance, or Both? Where You Show Up Matters
The marketing landscape is a busy and crowded place – so, standing out requires big thinking from both the agency and the client. But if agencies want to push their best ideas forward, then they must appreciate the environment in which their clients operate. This means taking into consideration…
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Meet the Marketer: David Kahan, Birkenstock
In this episode, we sit down with David Kahan, Chief Executive Officer at Birkenstock Americas – a footwear brand dedicated to crafting quality products and improving the lifestyles of its customers, since 1774. Much like any heritage brand, Birkenstock's popularity has come in waves – in the…
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Tools of the Trade: Google Analytics 360
As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal – look no…
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Preparing for Life in a Voice-First World (Part 2)
In our last episode, we talked about the arrival of the "voice-first" movement, covering the current landscape for voice technology and some of the immediate implications for marketers. In Part 2 of this series, we shift our focus to the future. In this episode, we'll discuss the future of…
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Preparing for Life in a Voice-First World (Part 1)
Can you imagine a world without websites? How about life without a keyboard? While the arrival of voice technology hasn't reshaped our landscape to this extent (yet) – it is here to stay. Currently, voice search makes up 35% of all web searches; that number is expected to reach…
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In the Buyer's Head: Beer, Wine & Spirits
With choices ranging from beer, to wine, to liquor, and back again, consumers are afforded bottomless options when it comes to their purchase of alcoholic products. To help marketers better understand these shoppers, we present our In the Buyer's Head episode series, where we answer the question:...
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WTF is WCAG?
From PPC and CRM to KPIs and CRO, marketers love their acronyms. But here's one acronym you might not be familiar with: WCAG, also known as Web Content Accessibility Guidelines. Like the name implies, WCAG is a step-by-step set of technical requirements allow your website accessible to everyone,...
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In the Buyer's Head: Footwear
Who doesn't love the feel of a new pair of shoes? While footwear remains one of our most beloved retail purchases, few industries experience more frequent shifts in consumer behaviors, preferences, and demands. To help marketers better understand these shoppers, we present our In the Buyer's Head...
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Is Amazon the New "King" of Product Search?
When you hear the word search, you probably think of Google. But what if we told you that Amazon has become the king of (product) searches? While consumers once relied on search engines (such as Google) for product info, price comparisons, and so on – more than 50% of consumers now find…
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How to Develop a Brand Culture
To compete in today's fast paced landscape, brands know they need to be better from the inside out. In the past (see Mad Men era), the old model for brands meant developing an external brand image to influence its consumers. Since then, the art of creating a brand has evolved from logo design and...
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SEO vs. Content Optimization: What's the Difference?
Content marketing and search engine optimization (SEO) are integral parts of the modern marketing mix, yet they often operate as separate services, achieving different goals, with their own sets of KPIs. The reality is, content marketing and SEO don't function in a silo, but instead should...
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ABOUT THIS SHOW
The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry's ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to know, how they affect your consumer, and how to adjust your marketing plan accordingly-all within your 20-minute commute to work.
HOSTED BY
Red Door Interactive
CATEGORIES
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Frequently Asked Questions
How many episodes does The Marketing Remix have?
The Marketing Remix currently has 67 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Marketing Remix about?
The Marketing Remix, presented by Red Door Interactive, is a brand marketing podcast covering all the latest trends and tactics you need to navigate the industry's ever-evolving landscape. In each episode, our subject matter experts discuss a hot marketing topic, sharing the things you need to...
How often does The Marketing Remix release new episodes?
The Marketing Remix has 67 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Marketing Remix?
You can listen to The Marketing Remix on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Marketing Remix?
The Marketing Remix is created and hosted by Red Door Interactive.
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