Celebrating 25 Years of Heartland

Join Mandi Rodgers, VP of Events at VGM, as she sits down with Heartland Conference leaders Shanon Eckhardt (Heartland Pillar Chair & VP of Special Projects) and Arienne Martinez (Education Pillar & Director of Organizational Development for HOMELINK) to celebrate a major milestone—the 25th anniversary of the Heartland Conference.In this special Industry Matters podcast, discover what makes Heartland more than just a conference. From the legendary "drunk on kindness" hospitality to practical education sessions led by industry peers, Shanon and Arienne share what attendees can expect at this year's reunion-style event happening June 8-10, 2025, in Waterloo, Iowa.The conversation explores the power of community and connection that's defined Heartland for 25 years, reveals what's new and exciting for this milestone anniversary (including a special field trip!), and explains how the education tracks balance honoring legacy with preparing for the next 25 years. Shanon and Arienne offer practical tips for first-time attendees to maximize their experience and discuss why AI, leadership, and resilience stories are taking center stage this year. They also share the moments you absolutely can't miss, from keynotes to Farewell at the Farm.Whether you're a Heartland veteran or considering your first visit, this episode will inspire you to be part of something bigger than yourself. As Shanon says, "You're not just coming to Waterloo, Iowa—you're coming to our home."Learn more and register at vgmheartland.com.