Celebrity Tanning Artist & Founder Isabel Alysa’s Glow-Up with Dolce Glow and Sunnee BaeSkin

Dolce Glow, founded by celebrity tanning artist Isabel Alysa, is a clean, luxury self-tanning line that blends beauty with wellness. Isabel’s journey began with her own confidence boost after her first spray tan, which inspired her to dedicate her career to helping others feel radiant in their skin. Raised in foster care and leaving home at 17 with only a backpack, she turned resilience into a driving force, eventually working with stars like Kim Kardashian, Jennifer Lopez, and Selena Gomez. In 2021, she launched Dolce Glow, which has since expanded into Nordstrom, Ulta, and QVC. Most recently, she introduced Sunnee BaeSkin in 2025—a skincare-first tanning line infused with marine-powered ingredients and designed to be more accessible to a younger audience. Beyond her brands, Isabel created the Dolce Glow & Grow Summit to mentor and empower aspiring beauty entrepreneurs. Her story is one of grit, vision, and the belief that beauty can transform both confidence and lives.In this episode, Isabel also discusses:Surviving neglect, overcoming abuse, and finding strengthThe importance of mental health in achieving successFrom instagram DM’s to spray tanning Kylie JennerThe power of organic product promotionBuilding two brands and doubling her customer baseThe confidence a great spray tan can build (and no, you don’t have to be orange)Spray tan education and continuing to teach across the USWe hope you enjoy this episode and gain valuable insights into Isabel's journey and the growth of Dolce Glow & Sunnee BaeSkin. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Dolce Glow & Sunnee BAEskin at www.dolceglow.com, www.sunneebaeskin.com and on Instagram at @dolceglow & @sunneebaeskinRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co