Cemoh118: The Importance of Brand Experience with Rich Curtis

How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffiness around brand purpose and experience, how COVID has affected brands and what it really takes to truly deliver purpose and experience through your brand.