The Fractional CMO Podcast

In this episode of The Fractional CMO Podcast, Simon sits down with Alison Dean, fractional CMO and founder of The Peppermint Group, who has spent 20 years in marketing and brand. Alison started her career at Clemenger working with multinational brands, then founded The High Tea Party, a live event experience that brought 30,000 women through the doors every year across Australia and New Zealand before she sold it to a media company.Simon and Alison explore why human connection is the one thing you can't automate, and why it's about to become the most valuable asset any business has. They cover what 15 years of live events taught Alison about trust and warmth, why businesses lose that warmth when they scale, how AI makes everything sound the same, her 80/20 formula for using AI without losing your voice, and the simple thing founders should do on a Monday morning to get their message right. Expect scones, capsule wardrobes, and a masterclass in making customers feel seen rather than sold to.Alison's website: thepeppermintgroup.com.auConnect with Alison on LinkedIn: https://www.linkedin.com/in/alisonldean/We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, Simon is joined by Kirsty Dagnall, founder of Beyond the Brief, a Sydney-based challenger agency offering fractional CMO services and big agency quality without the big agency budgets. Originally from Wales and with 15 years in Australia, Kirsty's background spans global tech marketing, agency work, finance, strategy and content.Simon and Kirsty unpack why so many businesses jump straight into execution before doing the thinking, and why "we tried marketing and it didn't work" usually means the strategy was never built in the first place. They cover Kirsty's three pillars (audience, business and industry), the danger of self-diagnosing your marketing problems, why copying your competitors is a trap, piloting campaigns before scaling, and why content without an opinion is just noise. Expect some England vs Wales football banter, a mechanic analogy that will hit home, and practical advice on taking stock of your marketing before spending another dollar.Kirsty's LinkedIn:   / kirstydagnall  Website: beyondthebrief.auWe would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Chris Jowsey, a fractional CMO based in Sydney with a background in digital marketing and e-commerce across tech companies, professional services, and DTC brands.Simon and Chris dig into the Australia Post 2026 E-Commerce Report, unpacking what the data actually means for businesses operating in the online retail space right now. They cover slowing growth, the rise of marketplace shopping, why 73% of Australians wait for a sale, the shift from SEO to GEO, and what AI-powered discovery means for brands trying to stay visible. Expect some candid takes, a trombone purchase, and a genuinely useful breakdown of where e-commerce is heading.Chris's LinkedIn — /in/chrisjowseyWe would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kelly Dimkovska, a digital marketing specialist with 16 years of experience, more than 12 of them working exclusively in the healthcare sector.Simon and Kelly dive into the realities of content marketing in a heavily regulated industry, exploring why most businesses are producing content that adds no value, how to actually measure what matters, and why founder-led content consistently outperforms company page posts. Expect sharp takes on SEO basics that still get missed, the "so what" factor every piece of content needs, and how to build a scalable content engine without burning out.Kelly's LinkedIn — /in/kelly-dimkovska-55ba5636We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

Pricing yourself as a fractional CMO is one of the hardest things to get right, and most people get it wrong.In this solo episode, Simon Dell breaks down four practical frameworks to help you figure out what to charge as a fractional CMO, whether you're just starting out or well into your journey.Simon covers the Market Rate Anchor, Salary Reverse Engineer, Value-Based Pricing, and Competitive Positioning frameworks, plus the key pricing structures to consider, from hourly and day rates through to monthly retainers and project-based fees.He also shares why most FCMOs are undercharging, how imposter syndrome plays into pricing decisions, and why the right client won't balk at the right price.🌐 Learn more at www.cemoh.com🔗 Connect with Simon on LinkedIn:  / iamsimondell  We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Fractional CMO Podcast, we're joined once again by returning guest Kristy Hunter from Hunter Marketing Co. — one of Cemoh's longest-serving consultants and a true expert in small to medium business marketing. Simon and Kristy dive into the content demand explosion that's sweeping the marketing world right now, exploring why businesses are producing more content than ever, whether AI is helping or hurting, and why quality and purpose should always trump volume. Expect a lively debate, a few disagreements, and some genuinely practical advice for any business owner trying to figure out their content strategy.Kristy's LinkedIn — https://www.linkedin.com/in/kristyhunter-marketingspecialistHunter Marketing Co. — https://www.huntermarketing.co/We would love to know what you think, so give us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.

In this episode of The Cemoh Podcast, Simon Dell is joined by fractional CMOs Josh Cilento and Gus Wurth for a head-to-head debate on the worst rebrands in airline history. Qantas vs British Airways.From brand trust and leadership decisions to poor research and costly reversals, they unpack what really went wrong, and what businesses of any size can learn from it.Because brand isn’t what you say. It’s what people believe.Connect with Joshua on LinkedInhttps://www.linkedin.com/in/joshuacilento/Connect with Angus on LinkedInhttps://www.linkedin.com/in/angus-wurth-cmo/We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.If you think you have a great story for the podcast, contact our producer at [email protected].🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

In this episode of The Fractional CMO Podcast, Simon Dell is joined by David King, CEO for Eastern Australia and New Zealand at the CFO Centre, to explore why the fractional leadership model is accelerating and what it really takes to succeed as a fractional executive.David shares insights from over 25 years working with SME founders, explaining how fractional CFOs help businesses stabilise, scale, and transition through growth without the cost of full-time leadership. The conversation covers the shift from “part-time” to truly fractional roles, the importance of objectivity, and why mindset, resilience, and relationship-building are critical for success.Simon and David also discuss why fractional CMOs and CFOs work best together, how experienced executives can deliver outsized impact, and why modern businesses are increasingly supported by panels of fractional experts.🔗 Connect with David on LinkedIn  / https://www.linkedin.com/in/davidcharlesking/We’d love to hear what you think, so please leave us a rating and review on Apple Podcasts and Spotify.🌟 SUBSCRIBE to our YouTube channel for weekly expert marketing insights.If you think you have a great story for the podcast, contact our producer at [email protected].🚀 If you need help growing your business, visit cemoh.com to find an experienced marketing consultant.#FractionalCMO #MarketingLeadership #GrowthMarketing #MarketingStrategy #BrandGrowth #CMO #BusinessGrowth #CustomerExperience #MarketingConsultant

In this episode we’re joined by accountant Daniel Hay, fractional CMOs Kelly Dimkovska and Joshua “JC” Cilento, and marketing strategist Tommy Holt for a deep dive into one of the biggest business questions: Are accountants holding back marketing success — or are marketers overspending?This episode breaks down the real tension between marketing and finance teams, why marketing budgets get cut too early, and how businesses can align brand growth with financial strategy.What You’ll Learn✔️ Why accountants often push to reduce marketing spend✔️ How cutting marketing destroys revenue in the long term✔️ The difference between brand-building vs performance marketing✔️ How marketers can better communicate ROI to finance teams✔️ How accountants should interpret marketing numbers✔️ The role of fractional CMOs in scaling growing businesses✔️ Who REALLY owns revenue growth: Marketing, Sales, or Finance?Packed with expert insights, real client stories, and practical frameworks, this episode is essential for business owners, CFOs, CMOs, digital marketers, accountants, and anyone trying to scale sustainably.🔗 Connect with Tommy on LinkedIn:https://www.linkedin.com/in/tommyjholt/https://cemoh.com/marketers/tommy-holt/🔗 Connect with kelly on LinkedIn:https://www.linkedin.com/in/kelly-dimkovska-55ba5636/Tuesday Logic: https://www.tuesdaylogic.com.au🔗 Connect with Joshua on LinkedIn:https://www.linkedin.com/in/joshuacilento/https://www.visualacoustics.com.au/🔗 Connect with Daniel on LinkedIn:https://www.linkedin.com/in/daniel-hay-fipa-ffa-b29b126b/https://www.power2brisbane.com.au/We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Caroline Warns, founder of Only Good Content and a seasoned B2B marketing content expert. With decades of experience in in-house marketing and communications, Caroline shares her insights on how fractional CMOs, consultants, and service-based business owners can leverage content to build personal brands, attract clients, and drive meaningful engagement.Caroline dives into topics like writing for LinkedIn, creating content that supports long sales cycles, repurposing content for third-party channels, and maintaining visibility in an age of AI-generated content. She also shares practical advice on how to get started with content, the importance of authenticity, and how to create visibility without overcomplicating the process.🔗 Connect with Caroline on LinkedIn:https://www.linkedin.com/in/carolinewarnes/Only Good Content: https://www.onlygoodcontent.com/We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

Thinking about becoming a fractional CMO? In this episode of The Fractional CMO Podcast, Simon Dell breaks down 10 essential steps to launch your fractional marketing business before leaving your full-time role.Learn how to: ✅ Define your niche and target market ✅ Build a strong personal brand and showcase your expertise ✅ Prepare cash reserves and set up your business structure ✅ Create compelling case studies to win clients ✅ Set pricing, service models, and contracts that work ✅ Build a powerful professional network ✅ Land your first client before making the leapSimon also shares a bonus tip on why hustling and networking is key to growing your fractional CMO business fast.Whether you’re a marketing director, senior marketer, or ex-CMO, this episode gives practical, actionable advice to start and grow your consultancy with confidence.🌐 Learn more at www.cemoh.com 🔗 Connect with Simon on LinkedIn: https://www.linkedin.com/in/iamsimondell/We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingConsultant #CMO #MarketingStrategy #BusinessGrowth #Entrepreneurship

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kristy, Kelly Dimkovska, and Joshua Cilento for a roundtable discussion on one of marketing’s biggest frustrations — reporting. Are detailed marketing reports a waste of time when clients rarely read them? Or are they critical for accountability and strategic alignment?Together, the team breaks down how to make reporting meaningful — from setting clear KPIs and speaking the CFO’s language, to using dashboards and data that actually drive decisions. They also explore the balance between hard numbers and brand impact, how to show value in complex industries, and why every CMO needs to become fluent in financial metrics.Packed with practical tips and real-world stories, this episode dives deep into what great reporting looks like — and how fractional CMOs can prove their worth through data that matters.Kelly's LinkedIn -    / kelly-dimkovska-55ba5636  Tuesday Logic - https://tuesdaylogic.com.au/Kristy's LinkedIn -   / kristyhunter-marketingspecialist  Hunter Marketing Co - https://www.huntermarketing.co/ Joshua's LinkedIn -    / joshuacilento  Visual Acoustics - https://www.visualacoustics.com.au/We would love to know what you think, so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingStrategy #businesspodcast #cemoh

For this episode of The Fractional CMO Podcast, we’re joined by Kelly Dimkovska, founder of Tuesday Logic and a seasoned marketing leader with over 15 years’ experience across healthcare, agencies, and consulting. Kelly shares how she made the leap into the fractional space, why so many businesses struggle to align marketing with commercial goals, and the quick wins that can transform client outcomes.We dive into her passion for healthcare marketing, the shift from agencies to fractional models, and how CMOs can bridge the gap between CEOs, CFOs, and marketing teams. Kelly also explains why conversion tracking is non-negotiable, the importance of internal marketing for HR and retention, and how to build strong, accountable client relationships.Kelly's LinkedIn - https://www.linkedin.com/in/kelly-dimkovska-55ba5636/Tuesday Logic - https://tuesdaylogic.com.au/

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Kateesha Hembrow, founder of Be Known Academy and a leading personal branding and LinkedIn coach. With experience coaching hundreds of professionals across more than 40 industries, Kateesha shares her insights on how consultants, freelancers, and fractional CMOs can use LinkedIn to attract clients and grow their personal brand.If you’re a fractional CMO, consultant, or service-based business owner, this episode is packed with practical tips to help you stand out, connect with decision-makers, and generate real results through LinkedIn.Kateesha's LinkedIn - https://www.linkedin.com/in/kateeshahembrow/BeKnown Academy - https://beknownacademy.co/We would love to know what you think so give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingStrategy #businesspodcast #cemoh

For this episode of The Fractional CMO Podcast, Simon Dell is joined by Farrah Motley, Director of Prosper Law. With over a decade of experience as an in-house counsel and now running her own firm, Farrah shares what fractional CMOs and consultants need to know about the legal side of marketing.We cover duty of care, contracts, staged payments, IP ownership, AI-created content, and what to do if a client doesn’t pay. Farrah also explains how to avoid misleading claims and why clear communication is the best legal protection.If you’re a fractional CMO or consultant, this episode is full of practical legal insights to keep you protected while helping clients grow.Farrah's LinkedIn -   / farrah-m-0b12623a  Prosper Law - https://prosperlaw.com.au/We would love to know what you think so, give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingStrategy #businesspodcast #cemoh

For this episode of The Fractional CMO Podcast, we’re joined by Chris Jowsey, founder of Nugget Digital and one of Australia’s leading fractional CMOs. Chris has helped B2B and tech businesses grow with clarity and focus — and he shares insights on what really sets a fractional apart from a consultant, how to balance quick wins with long-term strategy, and why financial fluency and AI are becoming must-haves for today’s marketing leaders.Chris's LinkedIn -   / chrisjowsey  Nugget Digital - https://www.nuggetdigital.com.au/We would love to know what you think so, give us a rating and review on Apple Podcast and Spotify. 🌟SUBSCRIBE to our YouTube channel to learn weekly expert marketing tips and ideas. If you think you have a great story for the podcast, contact our producer at [email protected].🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.#FractionalCMO #MarketingStrategy #businesspodcast #cemoh

For our second episode of The Fractional CMO Podcast, we are joined by Jamie Gilbert-Smith, from Occam Strategy — a marketing powerhouse who’s helped brands cut through the noise with clarity, confidence, and creative thinking. He’s got thoughts on aligning brand and business strategy, moving fast without breaking things, and why marketing doesn’t need to be complicated to be effective.Jamie's LinkedIn - linkedin.com/in/jamie-gilbert-smith-b777726Occam Strategy - https://www.occamstrategy.au/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

For our first episode of The Fractional CMO Podcast, we are joined by Kristy Hunter from Hunter Marketing Co. where we discuss the unique role of a fractional CMO and how they differ from traditional consultants. Learn how they integrate into businesses, offering strategic insights and hands-on implementation to drive success.Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-marketingspecialist/Hunter Marketing Co. - https://www.huntermarketing.co/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

Our very own marketing guru, Simon, is joined by Selina Donnelly who owns finance company HSA Growth. In this episode we discuss challenges of running a small business and Simon helps Selina with some marketing strategies to implement into HSA Growth.Selina's LinkedIn - https://www.linkedin.com/in/selina-donnelly-13312b57/HSA Growth LinkedIn - https://www.linkedin.com/company/hsa-growth-partners-pty-ltd/?viewAsMember=trueInstagram - https://www.instagram.com/hsafinancepartners/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

In today's episode, Simon is joined by SEO guru Maddison Ryan, Founder of The Digital Hub. She has helped a diverse range of companies improve their visibility on search engines.Maddison's LinkedIn - www.linkedin.com/in/maddisonryan1The Digital Hub - www.thedigitalhub.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

This week, Simon is joined by an award-winning CEO, speaker, and advocate whose journey from entertainer to immigrant to global leader exemplifies resilience, authenticity, and purpose. Elena Gosse OAM transformed her husband’s small business of three into AIS Water, a globally recognised, multi-award-winning water disinfection manufacturing company.Elena's Bio - www.elenagosse.com.auLinkedIn - linkedin.com/in/elenagosseAIS Water - www.aiswater.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

This week's episode we are joined by Chanel Clark from The Marketing Club, an ecosystem where marketers from diverse backgrounds can connect, learn, and grow. Chanel founded the club and TMC is run purely by marketers, for other marketers and is a growing community of over 8000 across Australia and New Zealand.The Marketing Club: https://www.themarketingclub.org/ Chanel's LinkedIn: linkedin.com/in/chanel-clark-155630b0  We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

In this episode, Simon is joined by CEO of Maleny Dairies, Stephen Tait, where we talk about all the things that go into managing a large successful dairy farm, supply chains,  product branding and much more.Stephen's LinkedIn - linkedin.com/in/stephen-tait-2570447Maleny Dairies - www.malenydairies.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

In this week's episode, Simon is joined by the exceedingly accomplished Taryn Williams, a multi-award-winning Founder and CEO. A former model, at just 21, Taryn founded WINK Models, which grew to become one of Australia's most successful commercial modelling agencies. Her latest project is #Gifted, a Shopify plug-in enabling brands to manage their influencer contra gifting at scale, and is already being used by some of Australia’s biggest brands.Taryn's Bio - www.tarynwilliams.com.au/bio WINK Models - www.winkmodels.com.au#Gifted - www.hashgifted.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

This episode, Simon Dell chats to Annika Pol, Buying Manager at TradeMutt.com. We learn about how TradeMutt came to be, their mission to raise awareness for mental health in blue-collar spaces and touch upon other topics such as 'fast fashion'.Instagram - @TradeMutt LinkedIn - @TradeMutt We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

In this episode, we're joined by expert marketers Charlie Syme, Kristy Hunter and Sarah Leal, as we dive into the challenges of dealing with difficult clients!Pigface Marketing: www.pigface.auHunter Marketing: www.huntermarketing.coSaint & Queen: www.saintandqueen.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

Daniel Cooper, better known by his artist name as Martian, has been making waves in the Australian music scene for a long time. He came to my attention when I watched a video of him talking about his strategy for building his fan base, which counters many mainstream marketing strategies. I chatted to him about his approach and how that might apply to other businesses.Instagram (Marketing) - @ThinkDfrntauTikTok (Marketing) - https://tiktok.com/@dfrntauInstagram (Music) - @TheBoyMartian We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

In this fascinating podcast episode, Simon Dell chats with Karina McKinnon, the CEO and Owner of Copywrite.com. Discover how Katrina started her business and how copywrite.com has helped many businesses tell their story. Karina also shares her insights on how AI is reshaping the industry, shedding light on the coexistence of human creativity and AI's role as a copilot in content creation. We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at [email protected]. 🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅InstagramIf you would like to reach out to Katrina you can do so by following the link below👇✅ Katrina McKinnon | LinkedIn

On episode 130 of the Cemoh Marketing Podcast, Simon speaks with Andrew Borg, Marketing Manager at Hicaliber.Andrew has extensive experience in unlocking the power of first-party data to connect and nurture relationships with customers. Listen to his insights from working with one of Australia's most iconic retailers City Beach and national homebuilder G J Gardner, and his current plans to invigorate the real estate sector to provide a better user experience.We love to know what you think so, give us a rating and review on Apple Podcast.Follow us on Instagram here to get more advice on marketing, branding and business.If you think you have a great story for the podcast, contact our producer at [email protected] remember to give us a rating and review on Apple Podcast!https://podcasts.apple.com/Subscribe to our YouTube channel to learn more marketing tips and ideas weekly.https://bit.ly/3l6hfmx🚀If you need help growing your business, visit cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅InstagramIf you would like to reach out to Andrew you can do so by following the link below👇 ✅ LinkedIn: https://www.linkedin.com/in/andrew-borg-8548a160/?originalSubdomain=au

On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific.EJ is a fifth generation family business, headquartered in Michigan and established in 1880. EJ design, manufacture and distribute access solutions for the world's growing infrastructure.  We love to know what you think so, give us a rating and review on Apple Podcast.Follow us on Instagram here to get more advice on marketing, branding and business.If you think you have a great story for the podcast, contact our producer at [email protected] remember to give us a rating and review on Apple Podcast!https://podcasts.apple.com/Subscribe to our Youtube channel to learn more marketing tips and ideas weekly.https://bit.ly/3l6hfmx🚀If you need help growing your business, visit Cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅InstagramIf you would like to reach out to Simon you can do so by following the below links:  👇✅ EJ https://www.ejco.com/ap/en/index  ✅ LinkedIn: https://www.linkedin.com/in/simonbottomley/

On episode 128 of the Cemoh Marketing Podcast, Simon speaks with Sean Steele, Founder of Scale HQ about growing and scaling your business.After 17 years of working in buying, building, transforming, and education businesses helping other people build and maximise their education portfolio, Sean has moved away from working in other businesses to building his own at Scale HQ. In the past two years Sean has been creating a business in Scale HQ to support founders who want to scale up from seven figures to eight figures establishing a space for them to come to for advice, education, and community. We love to know what you think so, give us a rating and review on Apple Podcast.Follow us on Instagram here to get more advice on marketing, branding and business.If you think you have a great story for the podcast, contact our producer at [email protected] remember to give us a rating and review on Apple Podcast!https://podcasts.apple.com/Subscribe to our Youtube channel to learn more marketing tips and ideas weekly.https://bit.ly/3l6hfmx🚀If you need help growing your business, visit Cemoh.com to find an experienced marketing consultant to help you.👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram If you would like to reach out to Sean you can do so by following the below links:  👇 ✅ 8-Steps to Fast-Tracking Growth and Valuation checklist:  www.SeanSteele.com.au/checklist ✅ ScaleSmart weekly thought piece on LinkedIn: https://www.linkedin.com/newsletters/scalesmart-7025214107435876352/ ✅ ScaleUps Podcast: www.ScaleUpsPodcast.com ✅ LinkedIn: https://www.linkedin.com/in/seansteeleprofile/ 

We are back in 2023 and on episode 127 of the Cemoh Marketing Podcast, Simon speaks with Yas, Former CEO and Founder of Circonomy. We learn about how Yas turned a simple idea into a Charity and then on to be a Social Enterprise. Circonomy started in 2013 as 'The World's Biggest Garage Sale' and is all about a world where nothing useful goes to waste. Circonomy are throwing away the take-make-waste economy and turning it into a circular economy. They take the surprise chain and turn it into the supply chain.  We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at [email protected]. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/Subscribe to our Youtube channel to learn more marketing tips and ideas weekly.https://bit.ly/3l6hfmx🚀If you need help growing your business, visit Cemoh.com to find an experienced marketing consultant to help you. 👇📲Find and Follow our Socials 📲👇✅LinkedIn✅TikTok✅Instagram

In this episode of the Cemoh Marketing Podcast, Simon Dell speaks with Rob Godwin, Australasian Director of Lovehoney.⁠⁠Lovehoney is an incredible business that sells sex toys, lingerie, erotic gifts and more. They started in a small shed in West End and is now in some of the biggest warehouses in Eagle Farm.We love to know what you think so, give us a rating and review on Apple Podcast.  Follow us on Instagram here to get more advice on marketing, branding and business.  If you think you have a great story for the podcast, contact our producer at [email protected]  And find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast...💥 Subscribe now​ to learn more marketing tips and ideas every weekhttps://www.youtube.com/channel/UChvJ...🚀 If you need help growing your business check out Cemoh Marketing Agencyhttps://cemoh.com/​​👇📲 Find and Follow our Socials📲👇✅ https://www.linkedin.com/company/cemoh​​✅ https://www.tiktok.com/@askcemoh​​✅ https://www.instagram.com/askcemoh/​​

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Todd Fisher, CEO of CallTrackingMetrics.The two discuss how CallTrackingMetrics can help a business’ sales teams and marketers work better together. Todd mentions that even in this modern day and age, phone calls are the predominant voice conversation-driven technique. We love to know what you think so, give us a rating and review on Apple Podcast.  Follow us on Instagram here to get more advice on marketing, branding and business.  If you think you have a great story for the podcast, contact our producer at [email protected]  And find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast... 💥 Subscribe now​ to learn more marketing tips and ideas every week https://www.youtube.com/channel/UChvJ... 🚀 If you need help growing your business check out Cemoh Marketing Agency https://cemoh.com/​​ 👇📲 Find and Follow our Socials📲👇 ✅ https://www.linkedin.com/company/cemoh​​ ✅ https://www.tiktok.com/@askcemoh​​ ✅ https://www.instagram.com/askcemoh/​​

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Blake Hutchinson, CEO of Flippa. The two discussed how buying and selling existing digital business is a growing area of interest for investors and entrepreneurs alike. Blake mentions how Flippa is the leading marketplace globally to buy and sell sites, blogs, stores and other digital businesses.We love to know what you think so, give us a rating and review on Apple Podcast.Follow us on Instagram here to get more advice on marketing, branding and business.If you think you have a great story for the podcast, contact our producer at [email protected] find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast...And find out more about our sound engineer Gilberto here: www.thepodcastboss.com💥 Subscribe now​ to learn more marketing tips and ideas every weekhttps://www.youtube.com/channel/UChvJ...🚀 If you need help growing your business check out Cemoh Marketing Agencyhttps://cemoh.com/​​👇📲 Find and Follow our Socials📲👇✅ https://www.linkedin.com/company/cemoh​​✅ https://www.tiktok.com/@askcemoh​​✅ https://www.instagram.com/askcemoh/​​

This episode brought up an exciting topic on how live video streaming is changing marketing, interviewing Jonathan Poynter- Founder of Nimbler Digital and Streaming House. During the pandemic, evolution of Livestreaming has shortened the gap between physical contact with brand and digital world. How important is a host to livestream success? What should you do to increase your conversion rate with livestream content? How to grow your audiences/viewers? - all will be explained in this podcast.We love to know what you think so, give us a rating and review on Apple Podcast.Follow us on Instagram here to get more advice on marketing, branding and business.If you think you have a great story for the podcast, contact our producer at [email protected] find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast...And find out more about our sound engineer Gilberto here: www.thepodcastboss.com💥 Subscribe now​ to learn more marketing tips and ideas every weekhttps://www.youtube.com/channel/UChvJ...🚀 If you need help growing your business check out Cemoh Marketing Agencyhttps://cemoh.com/​​👇📲 Find and Follow our Socials📲👇✅ https://www.linkedin.com/company/cemoh​​✅ https://www.tiktok.com/@askcemoh​​✅ https://www.instagram.com/askcemoh/​​

Does web design really impact user experience and your business conversion? Simon Dell speaks to Dmitrii Kustov - CEO of Regex SEO, a Houston-based Internet Marketing company which focuses on SEO consulting, PPC, Internet Marketing Project Management and Search Engine Optimization for database and software development.User experience optimization is one of the biggest concerns to Dmitrii, he also explained how much businesses should spend on Marketing, particularly SEO and gave insight of building relationship in the industry - All on this episode!Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast...And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.💥 Subscribe now​ to learn more marketing tips and ideas every weekhttps://www.youtube.com/channel/UChvJ...🚀 If you need help growing your business check out Cemoh Marketing Agencyhttps://cemoh.com/​​👇📲 Find and Follow our Socials📲👇✅ https://www.linkedin.com/company/cemoh​​✅ https://www.tiktok.com/@askcemoh​​✅ https://www.instagram.com/askcemoh/​​#marketing​ #business​ #branding

Helping brands scale with performance paid advertising. Simon Dell speaks to Jeremy Gillespie, founder of Built To Scale - Growth Agency, about the performance-based model and crafting irresistible E-Commerce offers to increase AOV & conversion rate.Please remember to give us a rating and reviews on Apple Podcast.Follow us on Instagram here to get more advice on marketing, branding, and business.If you think you have a great business story for the podcast, contact our producer at [email protected] find out more about our sound engineer Gilberto here: www.thepodcastboss.com

It takes a lot of work to trust an online service with your health. Simon Dell speaks to Tom White Co-founder & Chief Operating Officer at Maxwell Plus about the challenges and lessons with marketing an online service using AI & specialist doctors to detect prostate cancer early.Please remember to give us a rating and reviews on Apple Podcast.Follow us on Instagram here to get more advice on marketing, branding, and business.If you think you have a great business story for the podcast, contact our producer at [email protected] find out more about our sound engineer Gilberto here: www.thepodcastboss.com

Ever wondered what the heck is an NFT (Non-Fungible Token)? Simon chats with CEO of DeFi Link, Riley James to answer some of those burning questions around NFTs and how they relate to marketing. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business.If you think you have a great business story for the podcast, contact our producer at [email protected] find out more about our sound engineer Gilberto here: www.thepodcastboss.com

How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffiness around brand purpose and experience, how COVID has affected brands and what it really takes to truly deliver purpose and experience through your brand. 

Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such as Unilever, J Walter Thompson and George Weston Foods. Cheryl has spent the last decade on a number of boards, helping women progress out of corporate life into board positions. In this episode, Cheryl takes us through how to better understand your brand; the value and skills you provide, how to select the right boards and where opportunities are to upskill. Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast...And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.💥 Subscribe now​ to learn more marketing tips and ideas every weekhttps://www.youtube.com/channel/UChvJ...🚀 If you need help growing your business check out Cemoh Marketing Agencyhttps://cemoh.com/​​👇📲 Find and Follow our Socials📲👇✅ https://www.linkedin.com/company/cemoh​​✅ https://www.tiktok.com/@askcemoh​​✅ https://www.instagram.com/askcemoh/​​#marketing​ #business​ #branding

How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also describes that a childlike curiosity is a key to being a successful marketer, that you’ve got to question everything.  Additionally, you’ve got to relate to everyone as an individual and recognise and understand who they really are. 

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, and fellow podcast host Scott J. Miller joins Simon Dell to talk through new approaches to marketing. They discuss how the change of the world is creating new marketing strategies; they touch on Scott's interview with Matthew McConaughey and the new release of Scott's book "Marketing Mess to Brand Success." If you are looking for an entertaining episode on how you can approach marketing differently, then take a listen. 

It's all about content! How often do we hear that as marketers, but do we really know what that looks like in practice? Is it about volume, keyword research, backlinks or quality? Simon talks with the CEO of Codeless & Wordable, Brad Smith, who is all about content, the creation, production and optimisation. Giving his insights on the do's and don't when creating content. How best to use your content to work for your business and not against it. Brad also takes us through what makes up good content, what to avoid when creating content and how to use content to boost your ROI. 

The growth of e-commerce has brought significant opportunities to retailers, as most of us would have shifted from in-store to online channels. But what does that mean for the people responsible for getting our packages from the retailers to our homes? In this week's episode, Simon talks with Mark Mcginley, CEO of Couriers Please, who gives some insight into the business of couriers and how new shopping habits have impacted them. 

Are you starting to tear your hair out, thinking, how do I really keep my customer loyal? Stress no more. This week we talk about all things loyalty marketing, how to kept your customer loyal, how to keep them coming back and most importantly, how to keep them spending with you. Joined by fellow podcast host and loyalty marketing expert Paula Thomas. Simon and Paula give you everything you need to know on how to keep your customers loyal. Don't forget to check out Paula's Podcast "Let's Talk Loyalty"https://podcasts.apple.com/ie/podcast/lets-talk-loyalty/id1477471222We love to know what you think so, give us a rating and review on Apple Podcast.Follow us on Instagram here to get more advice on marketing, branding and business.If you think you have a great story for the podcast, contact our producer at [email protected] find out more about our sound engineer Gilberto here: www.thepodcastboss.com 

Ever wonder what happens at the end of fishing rode once it's launched into the ocean? Simon talks with Phil West, the co-founder of Siren Cameras, about his amazing story of creative innovation and developing a product for a market that not many people had insight on. Listen in to learn about Phil and his partner's journey to get their product to market.

Being able to generate leads for your business is key to growing your business, but how do you generate leads? In this episode, Simon chats with Jaclyn Curtis, COO of Bant.io, a B2B lead generation solution, who has developed a solution that will help you generate leads and grow your business. Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast...And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.💥 Subscribe now​ to learn more marketing tips and ideas every weekhttps://www.youtube.com/channel/UChvJ...🚀 If you need help growing your business check out Cemoh Marketing Agencyhttps://cemoh.com/​​👇📲 Find and Follow our Socials📲👇✅ https://www.linkedin.com/company/cemoh​​✅ https://www.tiktok.com/@askcemoh​​✅ https://www.instagram.com/askcemoh/​​#marketing​ #business​ #branding