CEO Playbook Ep 13: Start Leading With Metrics That Create Your Future

If you’re still making decisions based on monthly reports, you’re already too late. In this episode, Jonathan reveals how leading CEOs get ahead by focusing on the right metrics that shape the future, not just report the past.You’ll discover the power of leading KPIs, why setting bare ass minimums (BAMs) creates unstoppable business momentum, and how to leverage content consumption to build trust and accelerate your sales pipeline. Plus, you’ll learn how identifying your A-players boosts team performance and culture.Whether you're chasing revenue, growing your team, or building a stronger leadership strategy, this episode shows you how to lead with the data that actually drives growth, not just the numbers that tell you what has already happened.In this episode of Stories of Scale with Jonathan Herps, you’ll discover:Why lagging KPIs keep you stuck reacting to the past instead of shaping the future (00:54)What “bare ass minimums” (BAMs) are, and how they build business momentum (01:44)How content consumption accelerates your sales cycle and builds brand trust (03:28)Why every leader needs both leading and lagging KPIs (06:47)How defining your A-players will improve your team’s productivity and culture (07:48)Key takeaways for CEOs and business owners:If you’re only measuring results, you’re already behind.Leading KPIs create influence; lagging KPIs only confirm outcomes.Setting clear bare ass minimums keeps your team focused on the right daily actions.People are your #1 asset - track how many A-players you have on your leadership team.AI tools like ChatGPT can speed up KPI definition and team alignment.CONNECT WITH JONATHAN HERPSWebsite: www.scaleupgrowth.coLinkedIn: www.linkedin.com/in/jonathanherpsFacebook: www.facebook.com/scaleupgrowthInstagram: www.instagram.com/scaleupgrowthYoutube: www.youtube.com/@scaleupgrowthEmail: [email protected] 🚀 Ready to Elevate Your Business?If you’re interested, here are 3 ways I can help you right now: 1. Subscribe to our podcast Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies. Click Here to listen & subscribe now! 2. Download our free CEO Dashboard template  Build a step-by-step business plan for consistent growth.  Click Here to download.3. Book a 20-min Business Growth CallMap out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here