CEO Playbook EP 24: Charting a Three-Year Vision - From Strategy to Execution episode artwork

EPISODE · Sep 19, 2025 · 25 MIN

CEO Playbook EP 24: Charting a Three-Year Vision - From Strategy to Execution

from Stories of Scale with Jonathan Herps · host Jonathan Herps

Every founder dreams big, but too many stop at “vision” without turning it into an actionable plan. In this episode, Jonathan Herps breaks down how to take a 3-year vivid vision and transform it into a practical execution system that drives growth, profit, and freedom.Jonathan reveals the planning rhythms used by top CEOs to scale past the plateaus, align leadership teams, and free themselves from being the bottleneck in their business.Whether you’re aiming to break through $3M, $10M, or beyond, this episode gives you the clarity and tools to lead with intent.What You’ll Learn in This EpisodeWhy 3 years is the ideal time horizon for strategy and scalingThe “leader’s intent” framework for aligning your executive teamHow to cascade a vivid vision into quarterly sprints and weekly check-insThe 4 essential jobs of every CEO in growth modeTools to keep execution disciplined and results predictableIn this episode of Stories of Scale with Jonathan Herps, you’ll discover:00:00 Introduction: Why Three Years?00:32 Real-Life Example: Achieving Market Leadership02:55 Communicating the Three-Year Plan04:06 The Role of a CEO05:53 Executing the Vision: Quarterly and 12-Quarter Plans08:53 Case Study: Making Sales Predictable11:32 Tracking Success: The CEO Dashboard 14:17 Q&A and Final ThoughtsCONNECT WITH JONATHAN HERPSWebsite: https://scaleupgrowth.co/LinkedIn: https://www.linkedin.com/in/jonathanherps/Facebook: https://www.facebook.com/scaleupgrowthInstagram: https://www.instagram.com/scaleupgrowthYoutube: https://www.youtube.com/@scaleupgrowth/Email: [email protected] 🚀 Ready to Elevate Your Business?If you’re interested, here are 3 ways I can help you right now: 1. Subscribe to our podcast | Looking to grow your business? Our weekly podcast is packed with the latest tips, tricks and strategies. Learn how to run a more efficient business and scale successfully – no fluff, just actionable and practical advice from someone who grew 3 multi-million $ businesses and exited successfully - Click Here to listen & subscribe now! 2. Download our free CEO Dashboard template that will help you build out your Business Plan & grow your business in a consistent and step by step manner – Click Here to download now.3. Book a 20-minute Business Growth Call | Map out a growth plan for your business, uncover the #1 bottleneck that's holding you back right now and leave this call with a clear and actionable plan for what to do next in your business — Click HereCONNECT WITH JONATHAN HERPSWebsite: www.scaleupgrowth.coLinkedIn: www.linkedin.com/in/jonathanherpsFacebook: www.facebook.com/scaleupgrowthInstagram: www.instagram.com/scaleupgrowthYoutube: www.youtube.com/@scaleupgrowthEmail: [email protected] 🚀 Ready to Elevate Your Business?If you’re interested, here are 3 ways I can help you right now: 1. Subscribe to our podcast Get actionable strategies to run a more efficient business from someone who built & exited 3 multi-million $ companies. Click Here to listen & subscribe now! 2. Download our free CEO Dashboard template  Build a step-by-step business plan for consistent growth.  Click Here to download.3. Book a 20-min Business Growth CallMap out a growth plan for your business and identify your biggest bottleneck & leave with a clear action plan. — Click Here

Every founder dreams big, but too many stop at “vision” without turning it into an actionable plan. In this episode, Jonathan Herps breaks down how to take a 3-year vivid vision and transform it into a practical execution system that drives growth, profit, and freedom. Jonathan reveals the planning rhythms used by top CEOs to scale past the plateaus, align leadership teams, and free themselves from being the bottleneck in their business. Whether you’re aiming to break through $3M, $10M, or be...

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CEO Playbook EP 24: Charting a Three-Year Vision - From Strategy to Execution

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This episode is 25 minutes long.

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This episode was published on September 19, 2025.

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Every founder dreams big, but too many stop at “vision” without turning it into an actionable plan. In this episode, Jonathan Herps breaks down how to take a 3-year vivid vision and transform it into a practical execution system that drives growth,...

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