CES 2024 Recap - Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024. This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City. Learn more about the program here: http://tinyurl.com/cornellomni Topics they cover include: CES established as THE place where Retail Media rules the conversation Walmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive retail focused on customers, workforce and society adds GenAI to Search & Shop with Friends Walmart Luminate/Connect Panel on insights driven advertising Instacart partners with Google for offsite Shopping Ads Instacart Caper Cart targeted ads in-store AMC partners with Criteo (Melanie Zimmerman) AMC uses CapGemini AI tools Diana Haussling...baller! Kroger/84.51 partners with PE firm MPearlRock to fuel emerging brands Sam’s Club brings AI to receipt scan at club exit Streaming TV takes the lead AI Content friction, rev share, brand safety & inclusivity Intersection of changing mobility patterns and shifts in consumer behavior CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com NextUp Website: http://NextUpisnow.org/cpgguys RetailWit Website: http://retailwit.com Rhea Raj’s Website: http://rhearaj.com DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.