CES 2024 Recap - Retail Media Rules

Sri & PVSB recap the highlights of their tip to Las Vegas for CES 2024.This episode is sponsored by Cornell University's Johnson School of Business "Omnichannel Leadership Program" being held June 10-13 at Cornell Tech in New York City. Learn more about the program here: http://tinyurl.com/cornellomniTopics they cover include:CES established as THE place where Retail Media rules the conversationWalmart Keynote - AI-enhanced home - The world’s largest retailer shares plans for adaptive retail focused on customers, workforce and societyadds GenAI to Search & Shop with FriendsWalmart Luminate/Connect Panel on insights driven advertisingInstacart partners with Google for offsite Shopping AdsInstacart Caper Cart targeted ads in-storeAMC partners with Criteo (Melanie Zimmerman)AMC uses CapGemini AI toolsDiana Haussling...baller!Kroger/84.51 partners with PE firm MPearlRock to fuel emerging brandsSam’s Club brings AI to receipt scan at club exitStreaming TV takes the leadAI Content friction, rev share, brand safety & inclusivityIntersection of changing mobility patterns and shifts in consumer behaviorCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj’s Website: http://rhearaj.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.