Cha-Ly Koh, CEO & founder of Urbanmetry Sdn Bhd - Womenpreneur Asia Season 2, Ep 6 with Krista Goon

In this episode, I spoke to Cha-Ly Koh who is the CEO & founder of Urbanmetry Sdn Bhd in Kuala Lumpur, Malaysia.  Urbanmetry is a data company that cleans and analyses large amounts of city data, through its proprietary algorithms with the purpose of using data to better inform, plan and develop sustainable urban dwellings.  With offices in Kuala Lumpur and Hanoi, Urbanmetry collaborated with ThinkCity to publish a book in 2016 titled The Secret Atlas of Greater Kuala Lumpur which offers insights to various industries through the lens of big data.  For a woman in a largely male-dominated industry, Cha-Ly takes it in her stride, citing, “It’s not a bed of roses and not impossible either.”  In this episode, you will hear some fascinating yet honest truths from Cha-Ly such as: What happened when she started with her “naive” idea and that didn’t stick even after she threw so much money at it! How she decided to transform her business from a B2C to a B2B business (and how the realization came to her and surprisingly, it didn’t involve asking for feedback) How she stopped “marketing” and where all if not most of her clients come from now How her business started to grow after she did one thing that she should’ve done from the beginningThe real truth about listening to the market Her toughest challenges as a woman CEO who is also the single founder of her company  For more information about Cha-Ly and some quotable quotes that you will love, visit WomenpreneurAsia.com