Chad Smith: Making Better, better

This week on Power House, Diego chats with industry veteran Chad Smith, the president and COO of Better, who stepped into the role earlier this year from Mission Loans. Chad and Diego talk about Chad’s decision to join the Better executive team and what they’re working on to help grow Better in 2025, which includes a focus on customer engagement and hiring more experienced LOs and industry experts. They also talk about Tinman, their proprietary platform, and a brand new AI loan assistant tool. Here's what you'll learn: Better’s Tinman platform and AI loan assistant are helping to improve mortgage processing and customer engagement. Chad Smith joined Better to drive innovation despite the company’s PR challenges. Hiring experienced loan originators is key to Better's growth strategy. Better aims to make homeownership more accessible through innovative products. The company is focused on driving down fulfillment costs to benefit consumers. Related to this episode: Better taps Chad Smith as new president and COO | HousingWire Chad Smith | LinkedIn Better HousingWire | YouTube Enjoy the episode! The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Diego Sanchez speaks with CEOs, founders, and executives from the mortgage and real estate sector to reveal how housing executives think about business growth, operational strategy, and leadership. The Power House podcast reveals the full picture through the stories of the industry’s most impactful leaders.  Diego Sanchez is the president of HousingWire, and the Power House podcast is produced by HousingWire’s Content Studio. Initially launched in 2019 as the Housing News podcast, the show was relaunched as Power House in 2024.