Championing inclusion, diversity, equity, and access in MR with Sherri Dansby & Damon Jones

On this episode of Now that’s Significant, a Market Research Podcast, we have a new guest host in John Bird, EVP of Client Development at Infotools. John is joined by two inspiring insights professionals - Sherri Dansby and Damon Jones, founding members of the Insights Association's IDEA (Inclusion, Diversity, Equity and Access) Council. Sherri, Damon, and the IDEA Council are working to fulfill a mission to deliver measurement, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches.  Sherri and Damon we’re excited to share what the IDEA Council has accomplished since its inception in 2020. They talk about our “IDEAtor” fellowship program for young professionals, Equity Toolkit, and our “research on research” efforts to understand the current state of inclusion and diversity (aka DEI) in the industry and how to improve the execution of market research studies. They provide some good advice for insights professionals regarding what they can do to bolster their IDEA efforts. At Infotools, we know the value of providing organizations with representative insights. And with every improvement done before survey data is collected, i.e. who we hire, who strategizes. who designs, what is asked, who asks, how it is asked, who shapes, etc., the better we all will be as a result. Here are some links discussed in the episode: “The Evolution of Demographic Questions”, a position paper on how to ask demographic questions on Gender, Sexual Orientation, and Race and Ethnicity. https://bit.ly/IDEA_Qs. https://www.linkedin.com/showcase/idea-council Enjoy the show.