Chandar Pattabhiram (former CMO at Marketo and Coupa) on CMO Strategy and Impact

In this episode of The Peerbound Podcast: Chief, Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the dynamics of the C-suite. Chandar shares his experiences, philosophies, and valuable insights gained from his illustrious career in strategic marketing and management consulting. He discusses the importance of empathy, outcome-driven approaches, and the power of authenticity. Throughout the conversation, Chandar highlights the value of customer journey and the concept of “peer-bound” in B2B marketing.(01:37) Deep Dive into the Three Roles of a CMO(05:27) Building the Triangle of Trust between the CMO, CEO, and CRO(09:18) The Relationship Between CMO and CFO(11:30) The CMO's Role as a Marketer(13:43) The Concept of 'Peer-Bound'(18:11) How Peerbound Fits with Outbound and Inbound(20:47) Advice for Leaders Stepping into New Environments(24:14) Approaching The First 30 Days with Intention(26:28) Hiring and Building Exceptional TeamsStay tuned through the end of the show (29:08) to learn: Chandar’s favorite football team.Why Chandar is team pizza.Who Chandar thinks we should interview next.There are a few articles mentioned in the show:Article: Coupa CMO on the Importance of Customer Voice in a Peer-Bound WorldPost: Unlearn or Fail Featuring:Chandar Pattabhiram (LinkedIn)Sunny Manivannan (LinkedIn, Twitter)  Follow us:LinkedIn Tune in:Apple PodcastsSpotify