长城汽车有“隐情” episode artwork

EPISODE · Apr 8, 2025 · 8 MIN

长城汽车有“隐情”

from 虎嗅·商业有味道

近日长城汽车披露了2024年年度报告,显示汽车年销量仅增0.37%,营收却增长了16.7%,达2202亿元;归母净利润127亿元、同比增长80.8%。可谓反差巨大。其中到底有没有“隐情”?重度依赖SUV、销量常年在百万徘徊的长城,为何盈利能力强?汽车出口就比内销更赚钱吗?在这个时代绕不过去的新能源汽车,长城又做得如何?【时间轴】0:08 销量在百万徘徊多年,长城汽车为何利润猛增?2:01 “不打价格战”的异类,靠出海“救驾”5:41 新能源车“第二梯队”,“有所不为”更重要

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长城汽车有“隐情”

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