EPISODE · Apr 8, 2025 · 8 MIN
长城汽车有“隐情”
from 虎嗅·商业有味道
近日长城汽车披露了2024年年度报告，显示汽车年销量仅增0.37%，营收却增长了16.7%，达2202亿元；归母净利润127亿元、同比增长80.8%。可谓反差巨大。其中到底有没有“隐情”？重度依赖SUV、销量常年在百万徘徊的长城，为何盈利能力强？汽车出口就比内销更赚钱吗？在这个时代绕不过去的新能源汽车，长城又做得如何？【时间轴】0:08 销量在百万徘徊多年，长城汽车为何利润猛增？2:01 “不打价格战”的异类，靠出海“救驾”5:41 新能源车“第二梯队”，“有所不为”更重要
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长城汽车有“隐情”
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This episode is 8 minutes long.
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This episode was published on April 8, 2025.
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近日长城汽车披露了2024年年度报告，显示汽车年销量仅增0.37%，营收却增长了16.7%，达2202亿元；归母净利润127亿元、同比增长80.8%。可谓反差巨大。其中到底有没有“隐情”？重度依赖SUV、销量常年在百万徘徊的长城，为何盈利能力强？汽车出口就比内销更赚钱吗？在这个时代绕不过去的新能源汽车，长城又做得如何？【时间轴】0:08 销量在百万徘徊多年，长城汽车为何利润猛增？2:01 “不打价格战”的异类，靠出海“救驾”5:41 新能源车“第二梯队”，“有所不为”更重要
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