EPISODE · Oct 13, 2015 · 35 MIN
Changes in Women's Buying Behaviors
from Purse Strings · host WMR.FM
Today on Purse Strings Maria Reitan is joined bySamantha Skey , Chief Revenue Officer at SheKnowsMedia. Maria and Samantha discuss a recent study about how changes in women's buying behaviors are important for America. They also touch on theevolving trend where female consumers are less persuaded by celebrity endorsements and more drawn by everyday experts online.
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