Changing B2B purchasing habits - Laura Erdem

from Tech Marketing Trends · host Jakob Löwenbrand

Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage. In this episode, Laura shares he expert insights on… 💡How the B2B purchasing habits changed in recent years and what factors influenced them. 💡Strategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes. 💡Effective ways B2B companies can use revenue attribution to their advantage Don't miss out on this discussion - tune in now! Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438d Apple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235 Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/ You can watch our podcast in video format on YouTube as well! 🎥 Check it out here: https://youtu.be/5x3x-0oJJRc If you want to know more or get in touch with Laura, you can check out more information through the links below: LinkedIn - Laura Erdem

What this episode covers

Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.In this episode, Laura shares he expert insights on…💡How the B2B purchasing habits changed in recent years and what factors influenced them.💡Strategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.💡Effective ways B2B companies can use revenue attribution to their advantageDon't miss out on this discussion - tune in now!Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438dApple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/You can watch our podcast in video format on YouTube as well! 🎥Check it out here: https://youtu.be/5x3x-0oJJRcIf you want to know more or get in touch with Laura, you can check out more information through the links below: LinkedIn - Laura Erdem

NOW PLAYING

Changing B2B purchasing habits - Laura Erdem

0:00 26:42

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

XXX Tech - A New Beginning

Feb 1, 2025 ·168m

Sovryn Tech AI Ep. 0582: "Guest Appearance: The Metaphysics of Consciousness and AI"

Aug 17, 2024 ·125m

Sovryn Tech AI Ep. 0581: "Guest Appearance: Agora Podcast - The Great AI Debate"

Aug 7, 2024 ·170m

Sovryn Tech AI Ep. 0580: "AI Update 2024"

Aug 7, 2024 ·58m

Similar Podcasts

XXX Tech by SOVRYN Dr. Brian Sovryn The crossroads between technology, sensuality, and metaphysics - and the longest running anarchist podcast in the world! Brought to you by Dr. Brian Sovryn. Darknet Discussions Darknet Discussions Welcome to "Darknet Discussions," the podcast that gets into the shadows of the internet to bring you the most intriguing, enlightening, and sometimes unsettling stories from the dark web. Hosted by seasoned darknet aficionados, each episode of "Darknet Discussions" explores the intricate dynamics of darknet markets, cybersecurity threats, and the digital underworld. Join us as we interview experts, discuss the latest trends in cybercrime, and shed light on the technologies that operate beneath the surface of everyday internet use. Also, we occasionally go off on a tangent about something completely unrelated. Wild WinsDay Wild WinsDay Pump the hump with WILD WINSday 🐪💪: Your 3-minute weekly video boost for leadership, sales, marketing, and business breakthroughs to WIN the day! The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Tech Marketing Trends?

This episode is 26 minutes long.

When was this Tech Marketing Trends episode published?

This episode was published on March 22, 2023.

What is this episode about?

Can I download this Tech Marketing Trends episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!