Changing B2B purchasing habits - Laura Erdem

Episode 112 of the Tech Marketing Trends podcast, hosted by Jakob Löwenbrand, titled "Changing B2B purchasing habits - Laura Erdem" was published on March 22, 2023 and runs 26 minutes.

March 22, 2023 ·26m · Tech Marketing Trends

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Summary

Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.In this episode, Laura shares he expert insights on…💡How the B2B purchasing habits changed in recent years and what factors influenced them.💡Strategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes.💡Effective ways B2B companies can use revenue attribution to their advantageDon't miss out on this discussion - tune in now!Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438dApple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/You can watch our podcast in video format on YouTube as well! 🎥Check it out here: https://youtu.be/5x3x-0oJJRcIf you want to know more or get in touch with Laura, you can check out more information through the links below: LinkedIn - Laura Erdem

Episode Description

Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage. In this episode, Laura shares he expert insights on… 💡How the B2B purchasing habits changed in recent years and what factors influenced them. 💡Strategies that the marketing department can employ to minimize the potential negative impact of delayed decisions or purchase processes. 💡Effective ways B2B companies can use revenue attribution to their advantage Don't miss out on this discussion - tune in now! Spotify: https://open.spotify.com/episode/74vK5IWXPElksU56drZRXg?si=e52a97585f62438d Apple Podcasts: https://podcasts.apple.com/ph/podcast/changing-b2b-purchasing-habits-laura-erdem/id1496846036?i=1000605321235 Website (Podbean): https://brightvisionpodcast.podbean.com/e/changing-b2b-purchasing-habits-laura-erdem/ You can watch our podcast in video format on YouTube as well! 🎥 Check it out here: https://youtu.be/5x3x-0oJJRc If you want to know more or get in touch with Laura, you can check out more information through the links below:

LinkedIn - Laura Erdem