Changing Minds with Changing Science | Dr. Jeremy Grimshaw

Misinformation actors have a favourite move: point to scientists who changed their recommendations and say, see, you can't trust the experts. Jeremy Grimshaw, one of the world's leading authorities on evidence synthesis, has a systematic answer to that. He also reflects on a charged public forum in Alberta where he faced a room of organized COVID skeptics, and explains the approach that actually worked.The conversation makes the case that the most powerful thing leaders and communicators can do is help their audiences understand how science actually develops over time. Changing recommendations are not a sign that experts can't be trusted. They are a sign that the scientific process is working exactly as it should.