Changing The Face Of Mezcal

Joey Angelo is the Founder of Su Casa Mezcal, a beverage brand producing mezcal with floral and tropical notes, hand-crafted from simple and natural ingredients to deliver the taste and essence of Mexico's natural wonders. He is also the Founder of SipMARGS, a brand that offers a bold and great-tasting sparkling margarita in the convenience of a can. With over 20 years of experience as a sales executive, Joey has a proven track record of working in the wine and spirits industry. In this episode… Mezcal, the smoky agave-based spirit from Mexico, is experiencing a surge in popularity worldwide. As a savvy beverage entrepreneur, how can you launch and scale a successful mezcal brand that stands out in the crowded beverage market? With its unique flavor profile and artisanal production methods, mezcal offers a distinct opportunity to stand out in a saturated market. However, the challenge is not easy. After working in the wine and spirits industry for over 20 years, Joey Angelo decided to establish his own beverage brand. He shares his experience launching and scaling a successful mezcal company that prioritizes authenticity, quality ingredients, craftsmanship, branding, and packaging. On this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk with Joey Angelo, Founder of Su Casa Mezcal, about building a successful mezcal brand. Joey talks about Su Casa Mezcal's branding and packaging design, its pricing model, the evolution of the mezcal market, and the challenges of growing a beverage brand.