Chapter 1: Identifying the right people
from Intercom on Customer Engagement
Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your message, the more successful it will be. Defining the right users is the foundation of a successful messaging strategy, and in this episode we'll break down the six segments every product should consider.
Embed this episode
No transcript yet.
Frequently asked questions
How long is this episode of Intercom on Customer Engagement?
This episode is 9 minutes long.
When was this Intercom on Customer Engagement episode published?
This episode was published on January 26, 2018.
Can I download this Intercom on Customer Engagement episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.