PODCAST · business
Intercom on Customer Engagement
by Intercom
Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.
Episodes
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Chapter 8: How to craft your messaging schedule
As your business grows, you need to start thinking about creating, and automating, your customer engagement strategy. Unfortunately, sending messages individually just doesn’t scale as your customer base grows. The low-hanging fruit is to create a simple message schedule, and there are three...
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Chapter 7: The right time to send a message
It’s often said that timing is everything in life, and customer engagement is no different. Here's what our data tells us about the right time to send each type of message to a customer. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at...
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Chapter 6: The right way to send a message
There are dozens of modern messaging tools at your fingertips, and the number of ways you can send those messages is even greater. From email to in-app messages, there are pros and cons to every medium. Let’s dive into where and when you should consider using each. See Privacy Policy at...
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Chapter 5: What messages should you be sending?
From welcome messages to promotions and upsells, there are seven types of messages that will make up the core of your engagement with customers. We’ve used these messages to help grow and scale Intercom – and we hope they will help you do the same for your business. See Privacy Policy at...
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Chapter 4: The anatomy of a message
When you’re communicating with your customers, 80% of your success will come from critical, yet overlooked tasks – a compelling subject line, clear paragraphs and an obvious call to action. In this episode, we’ll dive into how to get those all-important details right. See Privacy Policy at...
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Chapter 3: What makes an effective message?
Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the type of message you're sending, there are five fundamental characteristics every message should have. Let’s talk through them. See Privacy Policy at https://art19.com/privacy and...
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Chapter 2: How to match messages to behavior
In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is about understanding the behavior of people in your product, and tailoring your messaging around that. Here, we walk through how to get behavior-based...
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Chapter 1: Identifying the right people
Messaging your entire user base all at once is like writing a love letter and then addressing it “to whom it may concern”. On the flip side, the more precise you are in the targeting of your message, the more successful it will be. Defining the right users is the foundation of a successful...
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ABOUT THIS SHOW
Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.
HOSTED BY
Intercom
CATEGORIES
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Frequently Asked Questions
How many episodes does Intercom on Customer Engagement have?
Intercom on Customer Engagement currently has 8 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Intercom on Customer Engagement about?
Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right...
How often does Intercom on Customer Engagement release new episodes?
Intercom on Customer Engagement has 8 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Intercom on Customer Engagement?
You can listen to Intercom on Customer Engagement on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Intercom on Customer Engagement?
Intercom on Customer Engagement is created and hosted by Intercom.
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