Chapter 10: Digital Twins in Real Estate: From Hype to Real Value with James Pellatt

What if the biggest problem in real estate isn’t a lack of technology — but a lack of clarity on what problems we’re actually trying to solve?In this episode, we welcome James Pellatt, Partner at Digital Trees and former Head of Innovation at GPE, one of London’s most respected real estate developers. With a career spanning surveying, project management, innovation leadership, and advisory work, James brings a rare mix of deep real estate experience and pragmatic optimism about AI, data, and digital twins James Pellatt:🟦 Unveils the layers of why real estate remains one of the most inefficient major industries — despite having more data than ever before.🟩 Decodes the complexity around AI, digital twins, smart buildings, and why “technology-first” thinking often fails.🟧 Builds clarity on how leaders can adopt AI and data strategically — starting with real problems, not shiny tools.3 Reasons to Listen1️⃣ Learn why digital transformation fails when it’s driven by hype instead of business problems.2️⃣ Understand the real ROI of digital twins, AI, and smart building systems — without overengineering.3️⃣ Gain a practical roadmap for leaders navigating AI adoption in a slow-moving, high-stakes industry.If this conversation resonates, don’t forget to subscribe, share the episode, and follow DT Vector for more insights into the future of real estate, AI, and the built world.