Chapter 11 – What are we missing?

Monday, September14 | 58 days until the conference | 220 registrations ‘It’s working,’ cheered Victor, ‘it’s working!’ Casper showed him the figures: seventeen additional registrations since Friday. Victor did a quick by count, and his face fell. Six registrations per day, two months to go before the conference; that brought them to a total of roughly six hundred. It was picking up in comparison, but this was nowhere near enough. And the sponsors weren’t helping much either. ‘This viral effect, it’s exponential, right?’ ‘Certainly,’ Casper replied, ‘but it always needs a little time to simmer before it really takes off.’ Not entirely put at ease, Victor walked over to the coffee machine. He stared at the little stream of brown liquid. He understood the viral effect needed time to develop, but he wished he could do more. He hesitated to open his email, as long as there weren't any bills or payment reminders. Luckily, he received mostly nice messages, including an email from Dick: Two complimentary tickets for a social media conference tomorrow. No time. Want them? The information was attached. With every line he read, Victor’s enthusiasm grew: ..... ---- Written by Gerrit Heijkoop & Paula Vos Narrated by Kevin Stillwell